Is Your Event Prepared for Bad Weather?

When planning an event, you never want to think about the things that could go wrong. However, if you neglect to do so and disaster strikes, you will find yourself in a difficult position. Do you have a plan in place for bad weather? During the summer months, this could mean a severe thunderstorm. During the winter months, an ice and/or snowstorm could hit. Here are several questions you can answer now to ensure that you are prepared for the worst: 1. Can you reschedule the event if necessary? Often with larger events the answer to this question is no,…

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Six Event Metrics Every Management Professional Should Understand

Metrics and analytics are terms so overused in the business world that they risk becoming empty buzzwords, right up there with “Gamification” and “The Cloud.”  That’s rather unfortunate, given their clear value to any business professional savvy enough to understand how they should be used. That includes event planners, by the way. I’ve touched a bit on metrics in the past, but I’ve never really examined them in too much depth.  Today, I’d like to change that. I’ll be looking at a few vital metrics that any event manager worth their salt should know and understand, both for their own…

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The Ten Biggest Event Marketing Fails Of 2013

Well folks, we can finally bid farewell to 2013. Before we really kick off the New Year, let’s first take a look back at some of the biggest event marketing fails of 2013. In the world of marketing and event management (which are rapidly converging on one another), there were some positively titanic botches, many of which will be remembered for years to come. The fiascos we’re going to look at today represent mistakes that no event management professional in their right mind should make.

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Is Money the Only Thing that Matters when Booking a Venue?

Are you in the process of booking a venue for your next event? As you compare your options there should be several key questions rolling through your head. Like many, the first factor you are likely to focus on is money. While you need to secure a venue that fits your budget, if you don’t consider other details you may find yourself making a poor decision. Here are four key factors, other than cost, to consider. Size There are venues of all sizes, ranging from small hotel conference rooms to large convention centers. Obviously, the more square footage a venue…

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Budget-Saving Tips for your Next Event

As an event management professional, one of your jobs involves juggling your event budget with the needs of your client. Unfortunately, running an event isn’t cheap, and a lot of clients will be looking to cut corners and save money wherever possible. Your clients might not necessarily understand what goes into getting an event up and running, and often end up trying to trim the fat from inadvisable components of your event, such as security costs, guest speaker budgeting, or equipment. Your job is to ensure that this doesn’t happen. Of course, there’s nothing wrong with trying to save money.…

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