Twenty Components Every Event Management Website Needs

Most event management professionals understand the importance of having a website – or at least some sort of online presence.  While it’s certainly possible to get by without a website, it’s not the wisest choice in today’s competitive marketplace. Yet, not all websites are created equal. There are certain elements, components that make up a site, which make one website more successful than another; attracting traffic, retaining visitors, and bringing people back to look again. If you really want to see a return on the effort you put into your site, here are twenty components every event management website should…

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Cold Calling 101 – Getting Sponsorship For Your Events

Everyone talks about the need for event managers to secure partnerships and sponsors, it’s often vital to making a budget work, but rarely do we discuss the mechanics of cold calling. Some planners may take this to mean they should simply make a bunch of cold calls. We should give you better, more specific advice. Logically, you can’t simply call someone and blurt out your event details and expect them to jump on board – nor can you email someone a bullet list of needs and assume they’re going to read it. If you just vomit out information, many people…

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How The Cloud Is Changing The Event Industry

At the risk of sounding like a broken record, cloud computing is one of the most disruptive technologies ever developed. Few other technologies have such a wide range of uses, and few others have fundamentally changed so many different fields. Event management, of course, is one of those industries impacted by the cloud, and planners need to understand the advantages provided by the cloud, and harness those to further events. How has the cloud changed event management for the better? More importantly, how can you as an event planner capitalize on this? The cloud is itself an encompassing term; cloud…

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What To Do If Nobody Is Signing Up For Your Event

It‘s a common problem among many event planners: you start with the best intentions, looking forward to signing up a large number of attendees in a short period of time, but soon find that you are lacking any “real” progress. What are you going to do? Are you going to give up altogether, cancelling the event? Or are you going to make the appropriate changes to quickly turn things around? The way you approach this problem will not be identical to the next person. Your event is unique and you need to treat it as such. Fortunately, there are a…

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Five Significant Ethical Issues In The Event Industry

As with any industry, event planning has its own set of sticky ethical issues to deal with. As an event manager, you’re eventually going to be faced with a moral dilemma (or two, or three…) over the course of your career. How you deal with them will not only define you as a professional, but as a person. It’s important that you’re made aware five ethical issues you might face in the event industry – and equally as important that you approach them with integrity. Honest Representation A few weeks ago we wrote about the most significant challenges a wedding…

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