The KISS Principle In Event Management

There’s this little thing known as the KISS principle – I’m sure I’ve made reference to it before. It’s an abbreviation for Keep It Simple, Stupid. Today, I’d like to spend a bit of time looking in-depth at how it applies to event planning. Because like it or not, it most definitely does – particularly where event marketing is concerned. That’s where we’re going to start our discussion, by the way. It seems as good a springboard as any, no? So. Simplicity in marketing. Let’s talk about that. The modern world is a pretty chaotic place if you stop to…

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Event Management Tips & Tricks

As you are well aware, there is quite a bit that goes into being a successful event professional. We’ve touched on many of the topics before on our blog, however over the next two weeks we are going to focus on the main event management tips and tricks to help you be successful so that you can continue to throw amazing events that will keep your clients hiring you for more events and recommend your services to all of their event manager friends. This series will hopefully either teach you something new, or be a refresher course to keep you…

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What The Electronic Entertainment Expo Can Teach Us About Event Management

Every year in June, game development studios from all over the world gather for an event known as the Electronic Entertainment Expo. It’s one of the largest conferences of its kind, and people from all over the world tune in every year to watch and listen for the latest and greatest innovations and developments in video games. Suffice it to say, a savvy event manager can learn a great deal from such a successful conference. Here are a few pieces of insight I’ve picked up by watching the annual show: Even The Right Topic Can Be Bust With The Wrong…

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Optimizing the Look and Feel of Your Event

As an event management professional, you know full well that presentation is everything. I’m not just talking about appearance, either. I’m talking about everything from layout to décor to what sort of tech you’re using for audio and video. If you don’t put any work into these things, it shows – and your guests are bound to get bored. Pay close attention to the look and feel of your event. The trick is to draw the eyes of your guests where you want them to look.  Who Are You Running The Event For? The first, most important question you need…

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The All Inclusive Guide To Perfecting Your Event Budget

As an event management professional, you need to take a ‘master of all trades’ approach to your job. You’ve got to be creative, artistic, and passionate in order to transform your clients ideas from conceptual to concrete; at the same time, you need to be analytical, logical, and disciplined in order to lay the groundwork to bring your events to life. One of the first steps in laying that groundwork – and consequently, one of the greatest challenges in event management – is budgeting. Though we’ve touched a bit on event budgeting in the past, this piece is going to…

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