Event Managements Role In Lead Generation

Lead generation is the bread and butter of inbound marketing, and the core means by which B2B organizations generate revenue. It’s all about capturing the information of people interested in a company’s products or services, about driving interest in a particular business or brand. It’s also very closely related to event management – though many people don’t fully realize how closely. “Events such as user conferences, seminars, tradeshows, and road shows offer opportunities for organizations to capture deep and meaningful information about prospects in a short period of time.” explains Certain’s Michelle Schofield, “Beyond simply knowing a prospect has attended…

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The Best Ways To Market Yourself & Your Business

I recently read an interesting piece on the Cvent blog titled “If You Don’t Share Your Successes, You’ll Hate Yourself Later.” Essentially, it talks about how event planners shouldn’t be afraid to tell people of their accomplishments – they shouldn’t be worried about tooting their own horn, so to speak. “Don’t assume that doing a good job is enough or that your work speaks for itself,” writes the author, Kristi Sanders. “Most corporations are run by bean counters and revenue magnets who see everything as a cost center or line item, humans with health benefits included…they only know what they…

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Why An Event Management Blog Is Definitely Worth Your Time

Let’s have a little chat about content creation. I’ve briefly touched on its importance in the past; how it’s a cornerstone of the modern web and how it plays into successful event marketing.  Today, I’d like to explore the topic with a little more depth – I’d like to explain why, in my opinion, every event management firm should at least dabble in blogging. I’m sure you’ve heard at least whisperings of the notion before – the idea that every business online should blog. Truth be told, I’d be a little surprised if the idea was a new one to…

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Everything Your LinkedIn Should Have

No all event planners operate independent. If I had to hazard a guess, I’d say the vast majority of event management professionals either work for a management firm or in a specialized department of an enterprise organization.  In truth, I’d actually recommend this as the starting point for novice event planners, as it helps them to learn the skills and experience they might eventually use to set off on their own. Unfortunately, searching for a job carries its own pitfalls, particularly in the current market. In order to land yourself a spot anywhere noteworthy, you’re going to have to use…

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How The Marketing Shift Has Changed Event Management

It should be clear to anyone who’s been paying even the least amount of attention that the world of marketing has changed. With the birth of social media, consumers demand more than a sizzling sales pitch or clever advertisement. The drastic shift in communication brought about by social networks such as Facebook has altered how consumers look at their brands. To be involved in marketing today isn’t just about telling customers why they should value a brand; it’s about establishing a relationship with those consumers. Not surprisingly, this shift has also resulted in a significant change to the events industry.  Events…

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