Why Every Event Manager Needs a CRM Platform

A Customer Relations Management (CRM) platform serves one primary purpose – it helps an organization to manage its dealings with both current and future clients. In so doing, it automates a great deal of customer relations – sales and marketing, technical support, and general customer service generally fall under the purview of such a system. I suspect most of you already have some idea of why a CRM platform is valuable from an event management perspective. After all, running events is only part of what you do; a great deal of your job involves managing people, as well. If you…

Read more →

A Closer Look At Social’s Role In Event Planning

Everyone knows that social media’s changed something fundamental about the way we do business.  The event industry is no exception to that, naturally. The birth of the social network has forced an evolution event management – perhaps more so than in any other field. With even a cursory look, it isn’t terribly difficult to understand why – and how – this happened. “In the event industry, people have always been social by nature – whether establishing personal connections at live events, understanding a clients meeting objectives, or negotiating a business deal with vendors.” explains Cvent’s Eric Eden. “It’s an innate…

Read more →

What Should You Write About In Your Event Management Blog

Having an active blog is great for your event management business in many ways. First of all it helps with SEO, which will make you more visible on the internet to people searching for services you offer. Also, it’s important to have a social media presence, which is all about content! This provides relevant content for you to share and grows a community around what your company is about. Here are some ideas on what you should do as far as content. Take A Look At Your Industry As with any blog, your most important consideration is what you’re trying…

Read more →

Why Every Event Manager Needs To Understand Content Creation

If you’ve paid even passing attention to the Internet, then you’ve probably heard the phrase “content marketing” before. You probably didn’t pay it much mind. After all, it’s mostly just a buzzword used by journalists and laymen to describe a concept they don’t fully grasp, right? How does content on the Internet have any real impact on you as an event planner whatsoever? You’d be surprised. Content creation has essentially become a cornerstone of the modern web. Nearly every business in the world is starting to look at creating a company blog, or stepping up their non-traditional advertising methods.  …

Read more →

The Importance Of Branding To Event Management

No matter what business you’re running, a strong brand is integral to your success. That applies to event management just like any other industry – albeit with a caveat or two.  See, event planners occupy something of a strange space where branding’s concerned. I should explain. It’s incredibly rare for an event management firm to be noticed in any meaningful way by their guests. Speaking from personal experience, I’ve no concept of who ran the last few conferences I attended. I only recall the business they were running it for; the brand whose reputation that event was designed to cultivate.…

Read more →