Perfecting The Balance Between Work And Life

Modern technology is pretty awesome, isn’t it? As a society we are now more connected than at any other point in human history. We can work from anywhere, with an endless expanse of information always just a few clicks away. There’s just one problem – this increasing connectivity also means that it’s a whole lot harder to get away from our jobs. Whereas a few decades ago, most employees would be finished work the moment they stepped in the door of their home, thanks to smartphone technology we’re able to connect with the workplace no matter where we happen to be.…

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Ditch Your Old Business Card for One of These

Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face. Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach. Unique…

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Several Brands Doing Social Media the Right Way

This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only natural for brands to put a lot of time, money, and resources into connecting with consumers via social sites. While there are a number of extremely popular social media services, Twitter, Instagram, and Snapchat continue to receive a lot of attention from marketing professionals. Need help figuring out how to do social media for your brand? There is a big difference between creating accounts on these…

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What to Save on, What to Splurge on for Your Next Event

The time has come to plan your next event. Early in the process, before you dive into the finer details, you will be staffed with the responsibility of setting a budget. Once this number is set, you will have a better idea of what you can and cannot do as you move forward. At some point, you will be faced with difficult decisions. More specifically, what to save on and what to splurge on. You only have so much money to go around. However, this doesn’t mean you can skimp across the board, as people are expecting a good time as…

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Why Reflecting On Your Own Event Management Business Is Vital For Success

It’s a basic marketing concept — how you conduct yourself directly impacts how consumers view your brand. In the case of event management, though… things are a little different. Your brand isn’t always going to be something with which your target audience is necessarily acquainted. Most people, when attending an event, don’t really pay attention to what firm happens to be running the show — they just remember whether or not they enjoyed themselves. Your clients are an entirely different story. They’ll listen to their guests talk about whether or not they enjoyed an event you hosted. They’ll talk to…

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