The Do’s & Don’t of Event Sponsorship

We’ve talked a bit about event sponsorships in the past – how and where to find the right contributors, how to bring people on-board, etc. Today, I’d like to expand upon the topic a bit. See, it’s not simply a matter of tracking down the perfect backer and offering up an amazing pitch. There’s a bit more to it than that. Aside from the best practices we’ve already covered, there are a few extra pieces of advice we can offer up; a bit of additional insight that could potentially benefit every event organizer in the field. It’s Sometimes Better Not […]

How To Be A Better Vendor At Trade Shows

Today, we’re going to shift gears a bit. Instead of talking to event organizers, we’re going to be talking to vendors.  Vendors are arguably even more important to the success of an event than guest speakers. Particularly in trade shows, they form the core of how many attendees will spend their time when they aren’t at keynotes. The profits they turn – and the presence and value they bring to events – simply cannot be ignored. “At the heart of a successful event planner’s business is a team of reliable vendors,” writes Entrepreneur’s Cheryl Kimball.  “It can’t be overstated: your […]

Meerkat or Periscope for Your Next Event?

As an event planner, you should always be looking for new ways to bring fresh ideas to your audience. In today’s day and age, this often means the implementation the newest forms of social media. Meerkat and Periscope don’t receive nearly as much attention as they should in the event space. Both these services have been proven effective in an event environment, prompting more and more planners to take a closer look. What is Meerkat? As a live video streaming app, it is easy to see why Meerkat has become so popular with the event crowd. It gained initial popularity on […]

Ten Tips For Landing Your Perfect Sponsor

Landing your perfect sponsor can be challenging. As I’ve mentioned in the past, I ran a charity event a few years back. The biggest challenge by far wasn’t the logistics of space booking, nor was it managing volunteers. It was landing your perfect sponsor that’d provide with the necessary funds, prizes, and equipment to run things adequately.

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Tips For The Best Event Hashtag

Now that you’re in the marketing stage for your upcoming event, you’re probably facing the hard fact that event marketing isn’t cheap. It rarely is– there are dozens of print mediums and online presences to consider advertising through, all of which require quite a bit of cash to kick off. Most marketing techniques also require an additional chunk money to get anywhere beyond the starting line.

Luckily, if you still have some time and creative juices left for your marketing campaign, you can get pretty impressive results from just one, simple (and totally free, by the way) event hashtag. If you can effectively utilize a hashtag that represents your event well, you can increase your outreach significantly and create the kind of buzz that money just can’t buy.

Sound appealing? Give the following tips a try as a part of your current social media strategy, and watch the traction from your hashtag do wonders for your event.

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