Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole. Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

Selecting Your Event Management Niche

In any industry, choosing a niche is a great way to give your business a much-needed boost, establishing your organization as a unique entity. Particularly in the world of event management, it’s important that you differentiate yourself from the competition, and find a demographic to which you can sell yourself directly. As for how you go about doing so, well…there are a few things to keep in mind. You Need Knowledge First and foremost: do you have any idea what you’re doing? In order to run a passable event, you need at least a halfway decent knowledge of the industry […]

5 Ways to Leverage a Guest Speaker for Maximum Effect

A good guest speaker can be the most memorable aspect of an event – but only if they’re properly managed. It isn’t enough to simply plop down an orator in front of an audience. There’s a certain art to it, a sort of delicate dance which will require you to juggle your own objectives, your speaker’s desires, and your budget. Mastering that dance is the key to populating your events with effective keynotes. Here are just a few things you can do to ensure you get the most out of your speakers. Draw Up A Decent Contract The first thing […]

Tips For Branding Your Events

One of the more common reasons for a business to hire an event planner is that they’re looking to raise awareness of their brand. They’re looking to get people talking about what they do, and maybe capture some leads in the process. There’s definitely nothing wrong with that – it’s a perfectly valid reason to host an event, after all. The problem is that a lot of people don’t fully grasp is that branding at an event is every bit as complex as it is elsewhere – perhaps even moreso. Do it right, and you’re sitting pretty with a whole […]

Why An Event Planner Needs To Be A People Person

As I’ve said on multiple occasions, event planning is just as much about managing people as it is conferences and shows. Today, I’d like to revisit that topic in a little more detail – we’re going to discuss the importance of networking to your career as an event manager. Trust me, it’s essential. As any businessperson will tell you, business is just as much about whom you know as it is what you can do. You need to be able to connect with the right people – to work your way into the good graces of men and women with […]

Everything You Need To Know About Getting Your Events Going On Facebook

Whether you’re running a trade show or a corporate fundraiser, Facebook is going to play into your events in some fashion. That’s simply the reality of the world we live in. As the largest social network in the world, Facebook gives brands an unprecedented level of access to their audience. This is especially true if those brands are working in event management. “In the event industry, people have always been social by nature,” writes Cvent’s Eric Eden. “It’s an innate part of what we do.” What that means, continues Eden, is that event management professionals can no longer afford to […]