Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole. Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

The All Inclusive Guide To Perfecting Your Event Budget

As an event management professional, you need to take a ‘master of all trades’ approach to your job. You’ve got to be creative, artistic, and passionate in order to transform your clients ideas from conceptual to concrete; at the same time, you need to be analytical, logical, and disciplined in order to lay the groundwork to bring your events to life. One of the first steps in laying that groundwork – and consequently, one of the greatest challenges in event management – is budgeting. Though we’ve touched a bit on event budgeting in the past, this piece is going to […]

Selecting Your Event Management Niche

In any industry, choosing a niche is a great way to give your business a much-needed boost, establishing your organization as a unique entity. Particularly in the world of event management, it’s important that you differentiate yourself from the competition, and find a demographic to which you can sell yourself directly. As for how you go about doing so, well…there are a few things to keep in mind. You Need Knowledge First and foremost: do you have any idea what you’re doing? In order to run a passable event, you need at least a halfway decent knowledge of the industry […]

5 Ways to Leverage a Guest Speaker for Maximum Effect

A good guest speaker can be the most memorable aspect of an event – but only if they’re properly managed. It isn’t enough to simply plop down an orator in front of an audience. There’s a certain art to it, a sort of delicate dance which will require you to juggle your own objectives, your speaker’s desires, and your budget. Mastering that dance is the key to populating your events with effective keynotes. Here are just a few things you can do to ensure you get the most out of your speakers. Draw Up A Decent Contract The first thing […]

Tips For Branding Your Events

One of the more common reasons for a business to hire an event planner is that they’re looking to raise awareness of their brand. They’re looking to get people talking about what they do, and maybe capture some leads in the process. There’s definitely nothing wrong with that – it’s a perfectly valid reason to host an event, after all. The problem is that a lot of people don’t fully grasp is that branding at an event is every bit as complex as it is elsewhere – perhaps even moreso. Do it right, and you’re sitting pretty with a whole […]

Why An Event Planner Needs To Be A People Person

As I’ve said on multiple occasions, event planning is just as much about managing people as it is conferences and shows. Today, I’d like to revisit that topic in a little more detail – we’re going to discuss the importance of networking to your career as an event manager. Trust me, it’s essential. As any businessperson will tell you, business is just as much about whom you know as it is what you can do. You need to be able to connect with the right people – to work your way into the good graces of men and women with […]