Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole.  Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

Everything You Need To Know About Legal Liability At Your Event: Part Two

If something goes wrong at one of your events – which will happen eventually, no matter how skilled a planner you are – you need to make sure that you’ve got your legal bases covered. The first step in doing so is putting together an expansive, exhaustive contract which leaves no doubts as to liability.  That’s only going to take you so far, however. In order to truly protect yourself (and whoever you’ve partnered with for an event), you’re going to have to fully account for both statute liability (the law as written) and tort liability (responsibility in the event […]

Everything You Need To Know About Legal Liability At Your Event: Part One

One of the more irksome sides of event planning involves the sorting out of legal details. If someone gets injured, who foots the bill? If the venue ends up being damaged, who’s responsible for repairing it? None of this stuff is particularly exciting or pleasant, but it needs to be done. Liability – particularly in the case of accident or injury – is something that should be a concern of every event management professional and supplier in the industry. With any event, there are three types of liability with which you’ll have to be concerned. The first of these is […]

Five Questions Every Client Asks Themself Before Hiring An Event Manager

If an organization is looking to run an event on which the reputation of its brand could very well rest, it’s not terribly surprising that they’d want to be as thorough as possible regarding who they hire.  After all, if they make a bad choice, they could see their organization’s reputation dragged through the mud; if their event truly goes south, they might even see people take legal action against them. As an event planner, you should thus be prepared to answer questions as part of the hiring process. Naturally, that process will go a whole lot smoother if you know […]

Advice Every Event Manager Should Follow

In any career, there are certain best practices which you should stick to, and event management is no exception to that rule. The pieces of advice I’m about to impart to you are things many novice event managers wished they knew when first starting out. Maybe you already know everything here, but in the event that you don’t, maybe I’ll have made your life – and your career – just a little bit easier. Establish A “Concrete Date” When Planning An Event And Stick To It At All Costs When you’re planning an event, start by establishing a concrete date […]

The Do’s And Dont’s Of Running A Secret Event

I did a piece awhile back that made reference to a party hosted by Bud Light in Crested Butte, Colorado. It was a secret event for 1,000 lucky fans of the brand; the culmination of one of Bud Light’s most successful marketing campaigns ever. It also made residents of Crested Butte very, very angry. “Most residents in the town itself didn’t know [about the event],” notes adweek. “After word leaked out, many of them were exceedingly perturbed.” The end result of that perturbation was that Bud Light ended up having to pay double what they’d originally agreed upon with the town, […]