Twenty Components Every Event Management Website Needs

Most event management professionals understand the importance of having a website – or at least some sort of online presence.  While it’s certainly possible to get by without a website, it’s not the wisest choice in today’s competitive marketplace. Yet, not all websites are created equal. There are certain elements, components that make up a site, which make one website more successful than another; attracting traffic, retaining visitors, and bringing people back to look again. If you really want to see a return on the effort you put into your site, here are twenty components every event management website should […]

What To Do If Nobody Is Signing Up For Your Event

It‘s a common problem among many event planners: you start with the best intentions, looking forward to signing up a large number of attendees in a short period of time, but soon find that you are lacking any “real” progress. What are you going to do? Are you going to give up altogether, cancelling the event? Or are you going to make the appropriate changes to quickly turn things around? The way you approach this problem will not be identical to the next person. Your event is unique and you need to treat it as such. Fortunately, there are a […]

Five Effective Strategies to Minimize Event No-Shows

Event planners know that one of the biggest challenges they face is dealing with no-shows. Whether it’s a small gathering or a large-scale conference, no-shows can lead to wasted resources, unnecessary costs, and a less vibrant atmosphere. To minimize event no-shows, consider implementing these five effective strategies. 1. Ensure Your Event Resonates with Your Audience To minimize event no-shows, it’s crucial to create an event that your target audience finds genuinely interesting and valuable. The more your event resonates with your audience, the less likely they are to skip it. Clearly communicate the event’s objectives and highlight the unique benefits […]