How The Marketing Shift Has Changed Event Management

It should be clear to anyone who’s been paying even the least amount of attention that the world of marketing has changed. With the birth of social media, consumers demand more than a sizzling sales pitch or clever advertisement. The drastic shift in communication brought about by social networks such as Facebook has altered how consumers look at their brands. To be involved in marketing today isn’t just about telling customers why they should value a brand; it’s about establishing a relationship with those consumers. Not surprisingly, this shift has also resulted in a significant change to the events industry.  Events […]

Perfecting The Art Of Gift Giving For Event Marketing

Everyone appreciates a good gift. So long as it’s something they’re actually interested in receiving, you’d be pretty hard-pressed to find someone who won’t willingly accept something for free. Not surprisingly, this means that gifting is actually among the most formidable strategies in any marketer’s arsenal. “When you look at the process of giving, it’s easy to see why it works as a form of marketing,” explains Cvent’s Jenise Fryatt. “A gift is offered that meets the needs of the receiver. The person receiving it uses it for his or her betterment, and is grateful to the giver. The receiver […]

Foolish Marketing Tactics You Need To Avoid

Believe it or not, the most challenging thing about running an event isn’t often the logistical side of things – that’s something most event planners live and breathe. It’s marketing. Executing a successful campaign requires a deep knowledge of the event in question along with its guests. Not only that, it requires considerable marketing knowhow. The second bit is where a lot of event management professionals – novices in particular – tend to get tripped up. See, marketing isn’t exactly easy. Even one tiny mistake can render an entire marketing campaign useless. Factor in how much misinformation is currently floating […]

Event Marketing FAQ

Planning an event is one thing. Implementing a sound marketing strategy is another thing entirely. When it comes to event marketing, there are sure to be many questions on your mind. Your goal is simple: to settle on a plan that will boost attendance and help ensure the overall success of the event. Here is a group of frequently asked questions related to event marketing. Once you answer these questions, it becomes much easier to move forward in a confident and concise manner. Which marketing tactics will generate the best results? There is no easy way of answering this question, […]

Five Mediums You Can Use To Market An Event

So, you’ve got this great idea for a conference, and you know exactly who you want on staff. Your brand has a clear end goal regarding what they want to achieve here, and you’ve given yourself more than enough time to adequately prepare yourself. There’s just one problem…no one actually knows about your event yet. I’ve said in the past that event management is a vital element in any marketer’s toolkit, but the inverse is true, as well: marketing skills are invaluable for any event management professional worth their salt. Knowing how to get the word out about a conference […]