What Is Data Exhaust – And Why Should Event Planners Care About It

Unless you’ve been living under a rock, you’ve probably heard people talking about The Internet of Things. In brief, this is a trend that involves equipping previously ‘dumb’ devices – engines, watches, clothing; you name it – with Internet-enabled sensor technology. This, in turn, allows businesses to tap into something known as “data exhaust.” Let’s back up a bit. In order to understand data exhaust – and indeed, the Internet of Things as a whole – we’re first going to need to take a closer look at big data. The three concepts are, after all, inextricably linked; an understanding of […]

20 Things Every Event Planner Should Include On Their Website

Today, we’re going to try something a little different. See, I’d like to think we’ve already driven home the importance of having a website – or at least some sort of online presence – as an event management professional.  While it’s certainly possible to get by without a website, I wouldn’t advise it. After all, why miss out on an entire market of potential clients? Now, not all websites are created equal. There are certain elements which make one website more successful than another. If you really want to see a return on the effort you put into your site, […]

How You Can Gain Better Engagement On Your Event Firm’s Facebook Page

There’s no doubt about it – social media has fundamentally changed how we communicate with one another, and in so doing, it’s also changed how businesses market themselves. It’s no longer acceptable for a brand to sit behind a TV screen or a legion of print ads – modern organization’s need to be online with their customers; they need to be willing to reach out to people. In short…they need to be social. Event management is no exception. Although I don’t particularly enjoy ‘all-or-nothing’ statements, it’s safe to say that the vast majority of event management firms could stand to […]

Everything You Need To Know About Tracking Your Event Marketing Efforts

Marketing is actually a significantly more important aspect of event management than most people realize. If you don’t market your events effectively, then people don’t hear about them. If people don’t hear about them, then your attendance numbers start to decline. And if your attendance numbers start to decline; well… I think you can figure out the rest. Now, the trouble with marketing, especially in today’s events landscape, is that it’s incredibly complex. Even if you’re just doing a bit of advertising through social media, there are so many variables to keep track of that it’s nearly impossible to observe […]

A Closer Look At Social’s Role In Event Planning

Everyone knows that social media’s changed something fundamental about the way we do business.  The event industry is no exception to that, naturally. The birth of the social network has forced an evolution event management – perhaps more so than in any other field. With even a cursory look, it isn’t terribly difficult to understand why – and how – this happened. “In the event industry, people have always been social by nature – whether establishing personal connections at live events, understanding a clients meeting objectives, or negotiating a business deal with vendors.” explains Cvent’s Eric Eden. “It’s an innate […]