PR: How Much Do You Know?

As we all know, PR is so important for both your event firm as well as for the individual events that you throw. It may seem simple from a distance, but once you really get to the details, it can be quite a tedious task. What it really comes down to is who you know and how well you really know them. We broke down different parts of how to get the perfect PR team or even do it yourself if you are ready to get to work and have the right contacts. We will be covering the following topics: […]

Seven Steps For The Perfect Event Logo

Your logo says a lot about your event. It’s the first thing any of your guests see, and the first thing they engage with. It’s more than just a pretty picture you can slap on to conference bags, brochures, and your website; it’s the visual representation of your event. The better it looks, the better people are going to feel about attending. If you want your logo to look like anything more than clipart, then the design process is going to be long, involved, and demanding. The reward, however, is more than worth it. If you put in the necessary work […]

Tips for Relating To Clients

I’ve said on several occasions that event planners need to be natural storytellers, but there’s a bit more to it than that. An event manager needs to be able to engage their audience on a personal and human level, but at the same time, they need to be able to present themselves as professionals. It can be a difficult balance to maintain, and in unskilled hands, relatability and professionalism tend to be mutually exclusive. In short, simply being able to tell a story isn’t enough – it’s how you tell the story that really counts. It wasn’t always this way: […]

How to Run an Effective Social Media Contest

Are you looking for a creative way to boost event registration numbers? Are you hoping to get your audience excited about an upcoming event? While there are many ways to make this happen, here is one that you may have overlooked: a social media contest. Social media is hot. Just how hot, you wonder? Here is what Social Times has to say: “Did you know that there are more than two billion active social media users worldwide, representing a global penetration rate of 28 percent?” This statistic alone proves that you are missing the boat if you aren’t using social media to […]

What The Late Steve Jobs Can Teach Us About Guest Speaking

Whatever else you might say about Steve Jobs, the man knew how to work a crowd. He was probably one of the most brilliant speakers of our time; his charisma was so powerful that one software engineer at Apple even described it as a “reality distortion field,” adding that Jobs could “convince anyone of practically anything.” Taking that into account, it sort of goes without saying that any guest speaker who wants to perfect their craft should study how Jobs conducted himself – there’s a lot of valuable stuff to be learned from him, after all. That’s what we’re here […]