Several Brands Doing Social Media the Right Way

This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only natural for brands to put a lot of time, money, and resources into connecting with consumers via social sites. While there are a number of extremely popular social media services, Twitter, Instagram, and Snapchat continue to receive a lot of attention from marketing professionals. Need help figuring out how to do social media for your brand? There is a big difference between creating accounts on these […]

Reddit AMA: What are the Pros and Cons?

Did you know that Reddit has more than 36 million user accounts? How about the fact that it receives nearly 200 million unique visitors per month? Are you aware that Reddit users come from more than 200 countries? You get the point. Reddit, while not often considered one of the top social networking websites, is one of the most powerful online brands you will come across. A lot of this has to do with the entertainment factor. A lot of it has to do with the ability to connect with users located all over the globe. Then there are the […]

The Anatomy Of A Great Live Tweeting Campaign: Everything You Need To Know About Live Tweets At Your Events

Twitter and the events industry were practically made for one another. The readily-accessible microblogging social network is one of the best places to share information and updates with your attendees, and one of the best platforms for the promotion of your events. As you may be aware, it’s also an incredibly powerful tool for engagement. Trouble is, not everyone knows how to tap into that last one. “Twitter is the new social water cooler, but you don’t need to wait until the morning after a big event, show, or game to get the conversation started,” reads an article in Twitter’s […]

Ten Tips For A Successful Twitter Takeover

Today, we’re going to talk about what’s involved in running a takeover on your Twitter account. No, I’m not referring to hacking or hijacking, I’m talking about bringing a third party on-board – like a celebrity, client, or expert – to manage your Twitter presence. Done right, this can be just what you need to increase your following and engagement on Twitter.  We’re here to ensure that you don’t do it wrong. First, Ask Yourself: Why Run A Takeover? At its core, the phrase “twitter takeover” is really just another way of saying you’re hiring a spokesperson to manage your twitter […]

Crisis Management for Brands: Protecting Image During Disasters

Crisis Management for Brands: Navigate challenges effectively with these tips for maintaining a positive image in difficult situations. It’s been said that you can tell a lot about a person by how they behave in times of crisis. The same is true of businesses, believe it or not. It’s why having a good crisis management plan is so important. See, there’s a pretty good chance that no matter what industry you work in, what demographic you target, and what services you provide, you’re eventually going to face a brand crisis of some sort. Skillfully weathering the storm goes a long […]