Use Technology to Boost Event Attendance

The thought of planning an event can be exciting, until you realize one thing to be true: you must do whatever it takes to reach your goal regarding the number of attendees.

For some, this is a piece of cake. Others, however, have to implement every trick in the book to get on the right track.

One of the best things you can do is consider the many ways that technology can boost event attendance. If you focus on this side of things from day one, spanning through the end of the event, it will work out in your favor.

Here are three ways to use technology to give your attendance numbers a shot in the arm:

Social media

If you aren’t sharing news about your event via Twitter, Facebook, LinkedIn (and other outlets), you are truly missing the boat. Not only can you reach a new audience, but you can connect with those who have already signed up to attend. This will keep your event fresh in their mind leading up to the big day.

Event Management Software

Use event management software to your advantage. For example, you can use software to automate the online registration process. This will save you both time and money, while also adding efficiency to the process. On top of this, you are making life easier on those who are thinking about signing up.

Note: the easier it is to sign up as an attendee the better chance you have of success. Don’t make people jump through hoops.

Find The Right Tech

Talk about the type of technology that will be used at the event. This is something that will get people excited. This is something that may push those on the fence in your direction. Tweetwall, for example, allows people to stay current with the social media hype surrounding the event they are attending. It is cool things like this that get people talking.

If boosting event attendance is on your mind, don’t delay in considering the use of technology.