Social walls for virtual events connect people across the globe, breaking down distance barriers that once limited conference attendance, product launches, and online festivals. But here’s the challenge: keeping remote attendees engaged when they’re sitting alone at their computers.

Enter live social walls—a powerful solution that converts passive viewers into active participants by bringing social media conversations directly into your virtual event experience.

What Are Live Social Walls?

A live social wall collects and displays social media posts from platforms like X (Twitter), Instagram, and LinkedIn in real-time during your virtual event. Instead of attendees posting into the void, their content appears prominently on your event website or video stream for everyone to see.

Here’s how it works:

• Content Collection: The social wall monitors specific hashtags or keywords related to your event, automatically gathering relevant posts as they happen.
• Real-Time Display: Posts appear instantly on a customizable display that matches your event branding and can be embedded directly on your event website or shown as an overlay on your live stream.
• Audience Activation: When remote attendees see their posts featured prominently, it creates excitement and motivates others to join the conversation. This creates a shared experience that makes virtual events feel more connected and interactive, even when everyone is participating from different locations.

Why Live Social Walls Work for Virtual Events

Increased Participation: Remote attendees often feel disconnected from virtual events. When they see their posts displayed prominently, it gives them a voice and presence in the event, encouraging continued engagement throughout the session.

Extended Reach: Social media posts naturally extend beyond your registered attendees. Friends and followers who see event content on social platforms may discover your event and join future sessions, expanding your audience organically.

Community Building: Virtual events can feel isolating. Social walls create touchpoints where attendees can see others’ thoughts, questions, and reactions, fostering connections between participants who may never meet face-to-face.

Content Amplification: Every post shared through your social wall becomes authentic marketing content that showcases your event’s value to a broader audience.

How to Add Social Walls to Your Virtual Events

Choose Your Platform: Select a social wall solution that integrates smoothly with your virtual event setup. Look for options that offer website embedding or can overlay directly onto live video streams.

Customize the Display: Match your social wall’s appearance to your event branding. Most platforms allow you to adjust colors, fonts, and layouts to create a cohesive visual experience.

Set Up Monitoring: Configure your social wall to track your event hashtag and any relevant keywords. Test the collection process before your event to ensure it captures the right content.

Promote Participation: Clearly communicate your event hashtag to attendees. Include it in your event materials, mention it during presentations, and display it prominently on your website or stream.

Moderate Content: Have team members ready to review posts before they appear on your social wall. This ensures all displayed content remains appropriate and relevant to your event.

Creative Ways to Use Live Social Walls During Virtual Events

Welcome Display: Start your event by showing early posts from excited attendees as they join your virtual venue.

Live Q&A Integration: Encourage questions through social media and display them on your social wall for speakers to address during presentations.

Real-Time Polls: Use social media posts to gather instant feedback on topics, with responses appearing live for all attendees to see.

Networking Moments: Create dedicated times for attendees to share introductions or connect with others through social posts displayed on your wall.

Event Updates: Share schedule changes, surprise announcements, or contest winners through your social wall to keep remote attendees informed.

Session Highlights: Display attendee reactions and key takeaways as sessions progress, creating a live commentary track for your content.

Making Virtual Events More Interactive

Live social walls transform the virtual event experience by giving remote attendees multiple ways to participate beyond just watching a screen. They can share insights, ask questions, network with other participants, and contribute to the event’s energy—all while sitting in their home office.

For event organizers, social walls provide valuable content and extend your event’s reach far beyond registered attendees. Every social media interaction becomes an opportunity to attract new participants and showcase your event’s value.

The key is treating your social wall as more than just a sidebar feature. Integrate it into your event flow by actively encouraging participation, responding to posts during presentations, and using it as a bridge between formal content and audience interaction.