Big Data Plays A Role In Event Management
What’s the big deal about big data? We’ll assume every event planner knows they should be collecting hard data on their events and analyzing this information, looking at their metrics and working to improve performance, drive down costs, etc. We’ll also assume you’ve heard the term Big Data. Many, likely those who don’t fully understand it, say Big Data is the Holy Grail of making events run smoothly and profitably. While that’s certainly an exaggeration, you shouldn’t underestimate the power of information provided through the analysis of Big Data – or its value for your events. To fully understand why…