The Ten Most Catastrophic Event Management And Marketing Fails Of 2014

2014 has finally come and gone. As is the custom around this time of year, we’re going to take a brief look back before turning our eyes toward the future. More specifically, we’re going to take a look at some of the biggest blunders, mess-ups, and fiascos of the year in the dual world of marketing and event management. The catastrophes you’re about to witness are many and varied in nature. From Apple and U2’s decision to force a new album on fans to Paddy Power’s baffling decision to bulldoze part of the Brazilian rainforest; these gaffes all have one…

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How to Plan a Realistic Event Timeline

While planning an event can be stressful, most agree that this can be exciting at the same time. After all, there is nothing better than watching your plan come together. As you get started, you need to plan a realistic event timeline. The key word here is realistic. In this article we’re going to offer some advice on how to plan out your event timeline. The following five tips will put your event timeline on the right track: 1. Start as far in advance as possible The sooner you have a timeline in place the better off you are going…

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5 Signs a Security Team is Bad News

Security guards that you hire for an event should be thoroughly trained and certified and hold themselves to an incredibly high standard of professionalism. Unfortunately, not every security firm holds itself to such high standards. Occasionally, you might come across a firm which – should you hire them – will bring you nothing but trouble. Here are a few warning signs that the security firm you’re thinking of hiring is bad news – and should be avoided at all costs. They Aren’t Properly Certified The first thing you’re going to want to do when you come across a new security firm…

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Five Reasons Your Event May Have Failed

For every successful event, there are at least three that fail – sometimes spectacularly. As an event management professional, you want to do everything in your power to ensure that your events are the ones that succeed. In order for your event to go right, you first need to determine exactly what causes those others to go south. After all, everything happens for a reason. Although I’ve never really been a fan of clichés, that phrase most definitely applies here.  An event doesn’t simply fizzle out on its own. Today, we’re going to go over a few of the most…

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5 Things to Know About Planning a Hackathon

Hackathons — show me a Silicon Valley organization that doesn’t frequently host one, and I’ll show you a business with next to no innovation within its walls. These events — which typically last anywhere from a day to a week — are basically what happens when a tech firm gets all its brightest engineers, programmers, and developers together into a room… then tells them to go nuts creating something cool. Sounds pretty cool, right? Of course, like any event, there’s a fair bit of planning that goes into a hackathon – particularly if it’s to be a productive one. What, as…

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