Past Event Data Should Impact Future Strategies

As an event organizer, you want nothing more than to achieve a high level of success. After all, everything will fall back on you in the end. Rather than look at the event planning process as a blank slate, it would be in your best interest to examine the past. Ask these questions: What were the successes and failures of your last event? Looking back, what would you change about how you marketed the event? Are there any changes you can make this time around to avoid the same mistakes? As you address these types of questions, make it a…

Read more →

Analytics Isn’t Just A Buzzword: Organizing And Understanding Your Event Data

Ladies and gentlemen, we have a problem. We’re generating too much data, and no one seems entirely sure what to do with it. Oh, sure, there’s a field called analytics that purports analyze, arrange, and manage all the information; but does it actually help all that much? Actually, yes. The problem with analytics from the perspective of an outsider is that it seems a whole lot more complicated than it is. That perception isn’t exactly helped along by a lot of the buzzword-heavy coverage on the topic by the media – far too often, people’ve got a tendency to wax…

Read more →

Why Big Data Analytics Plays A Role In Event Management

What’s the big deal about big data? If you’ve been paying even passing attention to the world of analytics (and if you’re an event manager, I don’t see why you wouldn’t be), then I’m sure you’ve heard the term at least once. Those who don’t fully understand what it is have talked it up to be some sort of Holy Grail; a tool you can use to fulfill all your business-related dreams. While that’s certainly an exaggeration, you shouldn’t underestimate the power of big data – or its value for your events. Now, as is the case with most buzz-phrases,…

Read more →

What Is Data Exhaust – And Why Should Event Planners Care About It

Unless you’ve been living under a rock, you’ve probably heard people talking about The Internet of Things. In brief, this is a trend that involves equipping previously ‘dumb’ devices – engines, watches, clothing; you name it – with Internet-enabled sensor technology. This, in turn, allows businesses to tap into something known as “data exhaust.” Let’s back up a bit. In order to understand data exhaust – and indeed, the Internet of Things as a whole – we’re first going to need to take a closer look at big data. The three concepts are, after all, inextricably linked; an understanding of…

Read more →

How You Can Keep WiFi Secure At Your Events

As I’m certain you’ve heard on more than one occasion, mobile technology isn’t going to go away. Smartphones and tablets are today as much a part of our lives as electricity. What that means from an event management perspective is that it’s expected – or more like demanded – by attendees that a public WiFi connection is available at the events they attend. After all, they need to be able to connect to the Internet in order to share their experience, don’t they? It’s not just mobile technology, either. As I’ve noted on more than one occasion, embedded devices –…

Read more →