Cold Calling 101 – How To Get A Sponsor On Board For Your Events

In the past, I’ve often instructed you to contact various individuals for your events – be they sponsors, vendors, or guest speakers. I’ve not really gone into any detail on exactly how you should go about doing that. I’ve basically just told you to do a bunch of cold calling, without actually giving you any advice on how to do that. After all, you can’t simply call someone and blurt out the details of your event and expect them to jump on board – nor can you email someone a bullet list and assume they’re going to read it. If…

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What Can You Do If Your Event Goes Over Budget?

Where exceeding your event budget is concerned, the general rule is “don’t.” However, sometimes things happen that are out of your control – maybe a piece of equipment breaks down and you need to replace it in a hurry. Maybe you didn’t sell enough tickets to break even, or maybe the materials and supplies you’re using simply turned out to be more expensive than you expected. Either way, it’s something that needs to be addressed immediately. That’s our topic in today’s piece. What can you do if you end up exceeding your initial budget for the event? How can you…

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All About The Money

Money is a huge factor when planning an event. If you are faced with a small budget, it is often wise to look into sponsorships. As an event planner, you should network constantly to build your list of sponsors that would be available for different events that you plan. This can be a great relief to clients who are looking to get more for less money out of their pocket. There is almost a science to creating the right relationships to get the sponsorships that you will need for events, which is what we will be focusing on in this…

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How You Can Use Facebook To Make Your Virtual Events Shine

You already know how powerful Facebook is from an event management perspective (and how important), and what it can do for event marketing and promotion. Social media is probably one of the most powerful tools in your arsenal. This is true regardless of what type of event you’re running. That said; Facebook’s got a few features that make it uniquely-suited for virtual events. That’s what we’re going to talk about today. How can you use Facebook to supercharge your virtual events, and make them better than ever before? Look For Inspiration Online According to Adrianne Mellen Ramstack, Facebook is more…

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Tips For The Best Event Hashtag

Now that you’re in the marketing stage for your upcoming event, you’re probably facing the hard fact that event marketing isn’t cheap. It rarely is– there are dozens of print mediums and online presences to consider advertising through, all of which require quite a bit of cash to kick off. Most marketing techniques also require an additional chunk money to get anywhere beyond the starting line.

Luckily, if you still have some time and creative juices left for your marketing campaign, you can get pretty impressive results from just one, simple (and totally free, by the way) event hashtag. If you can effectively utilize a hashtag that represents your event well, you can increase your outreach significantly and create the kind of buzz that money just can’t buy.

Sound appealing? Give the following tips a try as a part of your current social media strategy, and watch the traction from your hashtag do wonders for your event.

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