The Story Of Suresh Doss Drives Home The Real Cost Of Event Management Blunders

Today, I’m going to tell you about a young man by the name of Suresh Doss. He is – or rather, was – an amateur event planner and freelance food writer. Today, he owes the City of Toronto $36,000. His is a cautionary tale, a story that drives home the importance of knowing who you’re working with and what you’re doing. See, Doss was part of a 2013 experiment to put food trucks in parks all across the city. Armed with an array of different meals, the trucks would keep hungry park-goers fed and content – and make a bit…

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Are Business Conferences Really That Valuable?

It’s pretty common knowledge that meetings can be one of the biggest time-wasters in the business world. They’re a place where people go to talk about doing work – without actually getting anything done in the process. Today, I’d like to address a very simple question: do conferences fall under the same umbrella? You could be forgiven for thinking that they might. After all, a conference is basically a meeting between several or more organizations, isn’t it? With that in mind, what is it about a business conference that makes it so much valuable than a run-of-the-mill meeting? Quite a bit,…

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How To Keep Your Events Sustainable

Both enterprise organizations and consumers have become acutely aware of the impact modern culture has on the environment in recent years. We’re beginning to warily eye the pollution created by oil, we worry and fret over greenhouse gases, and we’re quick to jump in and support any organization that makes an effort to be sustainable. The trouble is, talking isn’t really enough. What we ultimately need to do is take responsibility for the state of the Earth; we all need to do our part to ensure we keep things clean. In the case of event management, that means reducing the…

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How To Run A Top Notch Roundtable

Roundtables are among the most successful and productive conference-style events you’ll ever host. Essentially, they’re keynotes in which everyone is able to offer conversation points and suggestions; a conversation between a small group of industry experts. At first glance, that probably sounds a lot like a traditional meeting – you know, the ones that everyone says are a total waste of time? The difference here, of course, is that the people who attend roundtables do so voluntarily – they actually want to be there, and they’re actually interested in having a discussion. That said; a roundtable can easily end up…

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How To Host An Awesome Product Launch

Whether you love Apple or hate it, you have to admit one thing – Steve Jobs knew how to get people hyped for his products. The man had a way with words and a gift for the stage, such that he was able to host some of the world’s most memorable product launches and announcements with little more than a stage, a microphone, and his trademark black turtleneck.  While you probably won’t be able to get people as hyped as Mr. Jobs could, there’s no reason you can’t still host a few awesome product launches of your own. See, most…

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