Reddit AMA: What are the Pros and Cons?

Did you know that Reddit has more than 36 million user accounts? How about the fact that it receives nearly 200 million unique visitors per month? Are you aware that Reddit users come from more than 200 countries? You get the point. Reddit, while not often considered one of the top social networking websites, is one of the most powerful online brands you will come across. A lot of this has to do with the entertainment factor. A lot of it has to do with the ability to connect with users located all over the globe. Then there are the…

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How You Can Use Instagram’s Explore Page For Better Marketing

Today, we’re going to talk about something a little different. This piece isn’t strictly event management focused – though the advice we’re offering is still inarguably valuable for the profession. We’re going to talk about Instagram. As you’re no doubt aware, modern marketing is a chiefly visual business. Great copy is still important, of course, but great images are now more vital to a brand’s success than ever before. That’s why it’s not terribly surprising that Instagram has gained such a great deal of popularity in recent years – and that use of the platform by businesses has skyrocketed. It…

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Everything You Need To Know About Facebook’s New Live Video Feature

Facebook just recently made a pretty big announcement, though I’ll need to do a bit of explaining if I’m to justify exactly why it’s big. See, as some of you may already know, there’s this application called Facebook Mentions. It’s a celebrity-only application that allows its users to view a stream of posts that mention them, find trending topics relevant to their brand, and hold Q&A sessions with fans. Facebook has been working on it for a little while now – according to The Verge, it was in testing as early as 2013 – and since its launch, it’s only been…

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The Anatomy Of A Great Live Tweeting Campaign: Everything You Need To Know About Live Tweets At Your Events

Twitter and the events industry were practically made for one another. The readily-accessible microblogging social network is one of the best places to share information and updates with your attendees, and one of the best platforms for the promotion of your events. As you may be aware, it’s also an incredibly powerful tool for engagement. Trouble is, not everyone knows how to tap into that last one. “Twitter is the new social water cooler, but you don’t need to wait until the morning after a big event, show, or game to get the conversation started,” reads an article in Twitter’s…

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What A Simple Twitter Chat Can Do For Your Company

Twitter’s a powerful marketing tool – you all know that already. You have already read at length about what it can do for an event organizer, about the volatile power of Hashtags, and about the importance of keeping brand advocates up-to-date. Today, we’re going to talk about another, oft-overlooked feature of the platform: Twitter Chats. What Is A Twitter Chat, Exactly? A Twitter chat is an organized, regularly-scheduled discussion hosted and organized through Twitter’s Hashtag function. According to AWeber, the majority of Twitter chats take the form of a Q&A format: the host asks a question and directs it at…

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