How The Apple Watch Is Changing The Game For Event Management

Apple’s really no stranger to the creation of world-changing technology. In 2007, it released the iPhone, bringing technology once isolated solely to enterprise into the consumer space. Then in 2010, the iPad took the market by storm, kicking an already popular industry into a frenzy. Today, the majority of online shopping is done on mobile devices. 80% of online adults own a smartphone. And the number of worldwide smartphone users will surpass 2 billion in 2016. In short, even if Apple doesn’t control the entire mobile market, they’re the ones who originally kicked off the mobile craze; through a combination…

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Five Steps for The Conversion of Fans and Followers Into Customers

Everyone’s always super keen on talking about how amazing social media is for business – how great it is for lead generation and brand reputation and connecting with consumers on a personal level. While they’re not necessarily wrong about that, a good reputation doesn’t really pay the bills. Sure, if people like your company they’ll be more likey to do business with you, but at the same time… There’s no real guarantee that a well-liked company or brand won’t still go under. It’s happened plenty of times in the past, and to businesses both great and small.  It sort of goes…

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Which Social Platform Best Suits Your Business Goals?

So, you want to start a social marketing campaign for your brand, where do you begin? It is important to chose the proper platform to begin with. You don’t have to stick to just a single platform, but it is important to chose wisely with one(s) that are aligned with your goals.  “Overusing one platform and ignoring others is a waste of your opportunities,” says AudienceBloom Founder & CEO Jayson DeMers. “There may be certain platforms that require more time and effort to provide relevant information, but a marketing campaign should never depend on a single platform.” As I noted…

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Getting The Most Out of Your Social Media Budget

According to a Salesforce survey carried out towards the beginning of this year, 70% of marketers planned to increase spending on social media and content marketing. In hindsight, that statistic’s not terribly surprising. Social networks, after all, have become a core element of our daily lives, integral to how we connect and communicate. For those marketers capable of selling to consumers through social platforms, they’re incredibly powerful, too – so much so that it borders on impossible to remain competitive without them. “With the current marketing landscape, it is critical to invest the necessary time and resources for building and…

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Full Service Social Walls vs. Self Service Social Walls

One of the decisions that you have to make when having a Social Wall from Everwall at your event is whether you would like to go self-service or full-service. The main factors in deciding which one comes down to how you want the Social Wall to look, the support you need during the event, and how hands-off you want to be.  Either way, having a Social Wall is a great way to really hit home the social aspect of any kind of event, whether it be a wedding or large tech conference. So, what’s the difference between a self-service and…

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