What Is an Internal Comms Social Wall?

An internal comms social wall displays real-time posts from platforms like Slack, Microsoft Teams, and Webex on digital screens throughout your office. Think of it as your company’s live news feed—showing everything from project updates to employee celebrations in one central location.

These digital displays come in two main formats: Event-specific walls run during conferences, town halls, or company meetings to capture feedback and highlight key moments and permanent office installations provide continuous updates in break rooms, lobbies, and common areas.

The technology behind these walls is straightforward. You select which communication channels to display, filter content by the channel, hashtags or keywords, and the system automatically pulls in approved posts. Messages that might get buried in email or Slack channels now appear prominently where everyone can see them.

Key Benefits for Your Organization

Real-Time Information Sharing

Internal communication social walls eliminate the delay between sending a message and employees seeing it. When HR posts about benefits enrollment deadlines or facilities announces parking changes, the information appears instantly on screens throughout the building.

Updates flow continuously from your existing platforms:

• Company announcements from leadership
• Team wins and project milestones
• Safety alerts and office closures
• Employee birthdays and work anniversaries

Increased Employee Engagement

Static bulletin boards and email newsletters often go unnoticed. Social walls grab attention with moving content, employee photos, and timely updates that people actually want to read.

The visual nature of these displays makes dry corporate communications more digestible. Instead of lengthy emails about quarterly results, employees see colorful charts and celebration posts. Recognition becomes public—when someone receives kudos in Teams or Slack, the whole office sees it on display screens.

Breaking Down Communication Silos

Different departments often operate in isolation, unaware of what other teams are accomplishing. Internal social walls bridge these gaps by surfacing content from across the organization.

Marketing can share campaign launches. Engineering can celebrate product releases. Sales can announce big wins. Everyone stays informed about company-wide initiatives without needing to monitor multiple channels or attend extra meetings.

Setting Up Your Internal Comms Social Wall

Start by identifying high-traffic areas where screens will have maximum visibility. Conference rooms need displays for meeting content. Break rooms benefit from lighter, culture-focused posts. Reception areas can showcase company achievements to visitors.

Technical Requirements

Hardware Setup:

• Digital displays or TV screens (size depends on viewing distance)
• Media players or casting devices
• Stable internet connection
• Wall mounts or stands

Software Configuration:

1. Connect your communication platforms (Slack, Teams, Webex)
2. Set up content filters using hashtags like #companywide or #teamwins
3. Enable moderation to review posts before display
4. Choose from multiple layout options to match your space

Content Strategy and Moderation

Create clear guidelines about what appears on your social walls. Most organizations display:

Approved Content Types:

• Official announcements
• Employee recognition
• Team updates
• Event reminders
• Safety information

Content to Filter:

• Personal conversations
• Sensitive HR matters
• Unverified information
• External client data

Assign moderators from IT, HR, or Communications to review flagged content. Everwall’s moderation tools let you approve posts before they appear, ensuring appropriate content while maintaining real-time updates.

Implementation Best Practices

Start Small and Scale

Launch a pilot program in one department or location. Gather feedback about content preferences, screen placement, and update frequency. Use these insights to refine your approach before expanding to other areas.

Monitor which types of posts generate the most engagement. Do employees respond better to peer recognition or company news? Adjust your content mix accordingly.

Integration with Existing Systems

Your internal comms social wall should complement, not replace, current communication channels. Posts that appear on screens should also exist in their original platforms for employees who want to engage directly.

Connect your social wall to:

• Internal newsletters: Feature highlights on screens
• Intranet portals: Display recent updates
• Meeting agendas: Show relevant posts during discussions
• Training materials: Reinforce key messages visually

Measuring Success

Track engagement through platform analytics. Look for increases in:

• Message interactions in source platforms
• Employee participation in company initiatives
• Awareness of important announcements
• Cross-department collaboration

Survey employees quarterly about the social wall’s effectiveness. Ask specific questions about information retention, workplace culture, and communication satisfaction.

Common Use Cases Across Industries

Corporate Offices

Tech companies use internal social walls to celebrate product launches and share coding tips. Financial firms display market updates and compliance reminders. Healthcare organizations post patient satisfaction scores and safety protocols.

One software company replaced their email-only announcement system with social walls in each building. Employee awareness of company initiatives increased by 40% within three months.

Manufacturing and Warehouses

Digital signage for frontline workers presents unique challenges. These employees often lack computer access during shifts. Social walls in break rooms and production floors keep them connected to company communications.

Safety metrics, production goals, and shift changes appear prominently. Workers can see messages from corporate leadership that would otherwise never reach them.

Educational Institutions

Social walls for schools showcase student achievements, upcoming events, and important deadlines. Universities display department news, research highlights, and campus alerts across multiple buildings.

Faculty and staff stay informed about institutional changes without attending additional meetings. Students see academic deadlines and campus activities in high-traffic areas.

Advanced Features and Customization

Modern internal communication social walls offer sophisticated features beyond basic post display. Schedule different content for various times of day—motivational messages in the morning, lunch menu updates midday, and team celebrations in the afternoon.

Multi-Source Content Integration

Everwall’s social media digital signage supports 15 different content sources. While Slack, Teams, and Webex serve as primary channels for office environments, you can also incorporate:

• LinkedIn for professional achievements
• Instagram for company culture photos
• Direct web forms for anonymous feedback
• SMS for urgent updates

Custom Design Options

Match your social wall’s appearance to your brand identity. Choose color schemes, fonts, and layouts that align with corporate guidelines. Everwall offers 12 standard layouts, plus custom design services for unique requirements.

Some organizations create different themes for different purposes:

• Innovation boards: Highlighting new ideas and improvements
• Culture walls: Celebrating diversity and inclusion initiatives
• Performance dashboards: Displaying KPIs and team metrics

Overcoming Implementation Challenges

Privacy Concerns

Employees may worry about their messages appearing publicly. Address these concerns by clearly communicating which channels feed into social walls. Create dedicated hashtags for wall-worthy content, keeping other conversations private.

Establish an opt-in system where employees choose to participate. Provide training on appropriate posting and explain the moderation process.

Content Volume Management

Too much content overwhelms viewers. Too little makes walls seem abandoned. Find the right balance by rotating posts every 15-30 seconds and limiting the total number of active posts.

Set up automated rules to archive older content while keeping feeds fresh. Priority systems ensure important announcements stay visible longer than casual updates.

Technical Reliability

Nothing undermines confidence like blank screens or frozen displays. Implement monitoring systems that alert IT when issues arise. Keep backup content ready for system maintenance or platform outages.

Regular updates and testing prevent most technical problems. Schedule maintenance during off-hours to minimize disruption.

ROI and Business Impact

Organizations implementing internal communication social walls report measurable improvements in several areas. Employee engagement scores typically increase as workers feel more connected to company goals and colleagues.

Information retention improves when messages appear in multiple formats. Employees who miss email announcements see them on social walls. Those who skip meetings catch highlights on break room screens.

The cost savings from reduced email volume and fewer all-hands meetings often offset the initial investment. One company calculated that replacing monthly department meetings with social wall updates saved 2,000 employee hours annually.

Learn more about measuring the ROI of social walls for detailed metrics and calculation methods.

Transform Your Internal Communication Today

Internal social walls represent a fundamental shift in how organizations share information. By bringing together disparate communication channels into vibrant, real-time displays, they create transparency, boost engagement, and strengthen company culture.

The technology exists. The benefits are proven. The question isn’t whether to implement an internal comms social wall, but how quickly you can transform your workplace communication.

Start by evaluating your current communication challenges. Where do messages get lost? Which employees feel disconnected? What information needs better visibility? These answers guide your social wall strategy and ensure maximum impact from day one.