Tips For Branding Your Events

One of the more common reasons for a business to hire an event planner is that they’re looking to raise awareness of their brand. They’re looking to get people talking about what they do, and maybe capture some leads in the process. There’s definitely nothing wrong with that – it’s a perfectly valid reason to host an event, after all. The problem is that a lot of people don’t fully grasp is that branding at an event is every bit as complex as it is elsewhere – perhaps even moreso. Do it right, and you’re sitting pretty with a whole […]

The Five Components of A Good Keynote

I’m not all that surprised so many people try to avoid public speaking. It’s absolutely terrifying, and probably one of the most difficult things most people are ever going to do. Particularly if you’re speaking at a conference in front of hundreds of audience members, making a presentation of any sort can easily be both exhilarating and frightening beyond all belief. Of course, as an event management professional, you should already have a pretty good grip on public speaking. You are, after all, a natural storyteller; your job is to keep the audience engaged with personality as much as words. […]

Why Your Event Needs to Account for Weather

If you think the only time the weather matters is when you’re running an outdoor event, you’d be sadly mistaken. The weather has an impact on virtually every facet of your event, even if it’s not immediately obvious. For this reason, ignoring it entirely is a foolish thing to do.

Today, we’re going to examine how the weather affects your events –and what you can do to account for it.

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The Top Event Industry Trends Of 2015

A new year is well upon us, hopefully it has been kind to you so far. It’s another huge year of event planning and it’s time to start preparing for what’s coming – it’s time to make yourself ready for the technology, trends, and changes that are bound to happen. 2014 was a pretty big year for the event industry – though admittedly, it was something of a rough one, as well. Faced with the echoes of a global economic recession, many event management professionals were by necessity forced to do more with less (though granted, event planners were hardly alone […]

Best Crowd Management Tips for Controlling a Crowd

We’ve said on more than one occasion that event planning is as much about managing people as it is about running events. Today, we’d like to explore that statement with somewhat greater depth. Today, I’d like to talk about crowd control and offer some of the best crowd management tips we could think of from our experiences.

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