Tips For The Best Event Hashtag

Now that you’re in the marketing stage for your upcoming event, you’re probably facing the hard fact that event marketing isn’t cheap. It rarely is– there are dozens of print mediums and online presences to consider advertising through, all of which require quite a bit of cash to kick off. Most marketing techniques also require an additional chunk money to get anywhere beyond the starting line.

Luckily, if you still have some time and creative juices left for your marketing campaign, you can get pretty impressive results from just one, simple (and totally free, by the way) event hashtag. If you can effectively utilize a hashtag that represents your event well, you can increase your outreach significantly and create the kind of buzz that money just can’t buy.

Sound appealing? Give the following tips a try as a part of your current social media strategy, and watch the traction from your hashtag do wonders for your event.

Read more →

How to Promote Social Media Use During an Event

The growth of social media is astonishing. Starting with Live Journal and MySpace, this trend began to pick up steam 15 years ago. In today’s world, social media is all the rage, with Twitter, Facebook, and LinkedIn, among others, leading the way. Consider this excerpt from a SocialTimes article published in 2014: “Since 2004, the growth of social media has been near exponential. Back in those days, Facebook — arguably the most mature of the top social networks — only had about 1 million users. By 2011 the network had grown so large, its population was being compared to that […]

How To Set Up A Change-Tracking Process That Works For You

Today, I’d like to revisit the topic. Well, sort of – we’re going to discuss one particular aspect: change tracking and incident tracking. Change tracking refers to keeping documentation whenever a change in circumstances occurs related to your event. These could include the loss of a keynote speaker, a request for additional seating, a new sponsor, or a change in food service. Incident tracking, meanwhile, is a process implemented to document any problems that might occur while you’re running an event. Although the two may seem to be very different birds, they’ve actually got more in common than you might […]

The Three Most Common Event Security Threats

Even if you’ve planned out the best event in the world, without proper security you’re very likely to end up running into trouble. See, there’s a lot that can go wrong with an event besides logistics. You need to take the proper steps to ensure that you, your team, and your guests are properly safeguarded against anything that might cause them harm. In short, you need to make certain your event is secure. The first step in doing so, of course, is knowing what sort of threats you’re likely to face. Let’s get started. Equipment Theft This is by far […]

The Importance of Due Diligence And Guest Background Checks

If you’re going to bring a third party in to help with your event – be they a DJ, a vendor, or a security firm – then it’s in your best interests to look into their background before you opt to work with them. The reason, of course, is tied to liability. That is, if you knowingly (or unknowingly) hire a criminal of any kind to assist with your event, then you’re the one who bears the brunt of the legal backlash if and when they step out of line (to say nothing of the damage this can do to […]