Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole. Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

5 Tips for Planning the Perfect Press Conference

As a corporate event manager, you may eventually be asked to plan a press conference. More so than any other event, a properly executed press conference can be one of the best things to happen to a brand. Similarly, a terrible press conference can severely damage a brand. You want to make sure any conference you plan falls into the former category, rather than the latter. Here are a few words of wisdom to planning the perfect event: Make Sure Your Speakers Are Naturals I’ve watched some painfully bad press conferences, and most of them had one thing in common: the speakers […]

Five Signs A Vendor Is A Total Flake

Selecting vendors to populate your trade show is often just as important as hiring people to help you run it. After all, you can’t really run a trade show if there are no presenters on the show floor, can you? That isn’t to say you can’t afford to be selective with who you call on – quite the contrary, I’d recommend it. See, the thing is, hiring a bad vendor can be worse than bringing on no vendor at all. Have you ever noticed how a single toxic individual at a party can create a black cloud around the whole […]

Three Reasons Your Event Management Firm Should Hire A Lawyer

One of the most important challenges facing you as an event planner is the law. I’m not just talking about writing contracts or being aware of the legal environment in which you’re running your events – though these certainly do play a part. It’s a little deeper than that. I should explain a bit. It’s no real secret that many in the business world – and that includes event management professionals – have a deeply-ingrained distrust of lawyers. They fret about legal fees. They worry about being limited in what their organization can do with its brand. Most of all, […]

The Ten Most Catastrophic Event Management And Marketing Fails Of 2014

2014 has finally come and gone. As is the custom around this time of year, we’re going to take a brief look back before turning our eyes toward the future. More specifically, we’re going to take a look at some of the biggest blunders, mess-ups, and fiascos of the year in the dual world of marketing and event management. The catastrophes you’re about to witness are many and varied in nature. From Apple and U2’s decision to force a new album on fans to Paddy Power’s baffling decision to bulldoze part of the Brazilian rainforest; these gaffes all have one […]

How to Plan a Realistic Event Timeline

While planning an event can be stressful, most agree that this can be exciting at the same time. After all, there is nothing better than watching your plan come together. As you get started, you need to plan a realistic event timeline. The key word here is realistic. In this article we’re going to offer some advice on how to plan out your event timeline. The following five tips will put your event timeline on the right track: 1. Start as far in advance as possible The sooner you have a timeline in place the better off you are going […]