Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole.  Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

How To Handle A Client Who Cancels On You

No matter how good an event manager you are, you’re probably going to have a client bail out on you at some point. Mishandling this unfortunate event could be absolutely catastrophic for your reputation as an event management professional, and as such it’s imperative that you know what to do. Today, we’re going to discuss a few general guidelines and rules of conduct that every event management professional should follow when dealing with a client cancellation. Make Sure You Have A Good Cancellation Policy This is more of a pre-emptive step, but make sure that before taking on any clients, you’ve plotted […]

What’s Involved In Starting Your Own Event Management Firm?

So you want to start an event management firm, do you? That’s an admirable undertaking, for sure – but also an incredibly difficult one. You’re combining the difficulties commonly associated with event planning with the challenge of starting your own business venture. What that means is that if you don’t go in prepared, you could very easily find yourself completely overwhelmed. Don’t worry. As an event management professional, you’re actually uniquely equipped to be a business owner. You’ve already got all the people skills you’ll need to manage a team; all you need now is a bit of knowledge to […]

Five Promising Emerging Markets in the Event Industry

If you’re looking to spice up your events, why not consider hosting it internationally? The thing about major, well-established markets is that everyone tends to flock to them. Instead, if you’re really looking to give your event a unique touch, it might be worthwhile to have a look at a few emerging markets and economies. Today, we’re going to have a look at some of the most promising up-and-coming markets for event planners. Though most of these regions aren’t terribly well-established on the global stage, they’ve all got great facilities at competitive rates. If you’re looking for something a little […]

Tips For Fixing Your Firm’s Bad Reputation

We’ve spent a lot of time talking about how you can nurture a good relationship between your event firm and its clients. We’ve examined marketing techniques, methods for handling any event management catastrophe that gets thrown at you, and how you should approach the matter of social media. Amongst all that talk, there’s one thing we haven’t really addressed to any satisfactory degree – negative publicity. What can you do if – in spite if your best efforts – your event management firm’s managed to foster a bad reputation? Poor publicity’s sort of like a nasty cold. No one actually […]

How Many Events Per Year Should You Run?

I’ve mentioned before that the ability to plan out a successful event has become an integral skill for any marketing professional worth their salt. With the birth of social media and new methods of communication, consumers are demanding that brands interact with them in entirely new and personal ways. Events and conferences are an ideal means of accomplishing this.  Organizations are able to connect with both other personalities in the industry as well as their consumers; a good event can do almost as much for a brand as a successful viral campaign. But is there such a thing as going […]