How Much Should You Spend On Event Marketing, Really?

We all know that it’s extremely important to market your events effectively. If you don’t get the word out, you don’t sell tickets. If you don’t sell tickets, you don’t meet your budget projections. And if you don’t meet your projections… Yeah, you get the idea. What I’d like to discuss today – aside from how to market, we’ve already talked extensively about that – is how much of your event budget you should allocate to marketing. This doesn’t just apply to event management, of course. The question of how to know when one’s spending their marketing budget effectively is […]

What Exactly Is A Strategic Meetings Management Program

Strategic Meetings Management may well be one of the most commonly-misunderstood business methodologies in the world. Perhaps that’s one of the reasons meetings are so widely and universally decried as horrendous time-wasters – no one really has a decent understanding of how to tap into them. Let’s see if we can’t change that. Today, we’re going to take a brief look at the precise meaning of strategic meetings management. We’ll go over the reasons a business might use such a program, and examine what SMM is – and isn’t. By the end of the piece, you’ll hopefully have a more […]

Event Staffing Mistakes to Avoid at All Costs

As you begin to plan for an upcoming event, there won’t be a day that goes by when you aren’t making big decisions. Which venue is best? How much do you want to spend? Are you comfortable with the features and amenities of the space?

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Support Your Team & Avoid Event Burnout

Tell me if this sounds familiar – lately, you’ve been feeling a little out of sorts. You’re stressed. You’re tired. Nothing really seems as exciting as it used to – where once you were energetic and passionate about your career, now it’s a struggle to even drag yourself out of bed every day. My friend, you might be suffering from a case of burnout. For one reason or another, the difficulty of being an event planner – the high-octane life associated with the career – has finally managed to bring you down. It’s time for you to take a step […]

How To Determine The Proper Size For An Event Team

Today, we’re going to take a brief look at the process involved in putting together your ‘dream team’ for running an event. For newer event managers, one of the toughest tasks before them is estimating how large to make their team. Is there such a thing as too many volunteers? How many security guards should there be? What about caterers and engineers? I’m here with a few general rules of thumb which – while they’re by no means set in stone – should help you at least start to estimate how many people you’ll need to keep your show running […]