The Power of Building Community with Social Walls for Events and Brands

When attendees see their own posts displayed alongside others at your event, something powerful happens. They stop being spectators and become part of a living, breathing community. Social walls make this transformation possible by bringing together posts from X, Instagram, LinkedIn, and other platforms into one shared space where everyone’s voice matters.

Building community with social walls goes beyond displaying tweets and photos. It’s about creating moments where people feel seen, heard, and connected to something larger than themselves. Whether you’re hosting a conference, running a workplace initiative, or celebrating at a wedding, these digital displays turn individual experiences into collective memories.

What Makes Social Walls Community Builders

Social walls aggregate content from up to 15 different sources, displaying posts in real-time on screens at events or embedded on websites. But their true power lies in how they transform passive audiences into active communities.

When someone sees their Instagram photo appear on the big screen at a conference, they feel validated. When employees spot their LinkedIn post featured in the office lobby, they feel valued. These moments of recognition build the foundation for lasting community connections.

Core Features That Foster Community

Multi-Platform Integration
Pull content from X, Instagram, LinkedIn, Bluesky, Facebook, and more into one unified display. This inclusivity ensures everyone can participate using their preferred platform.

Real-Time Updates
Fresh content appears instantly, keeping the conversation alive and encouraging ongoing participation throughout your event.

Moderation Controls
Maintain a positive community atmosphere by filtering content to ensure everything displayed aligns with your values and creates a safe space for all participants.

Customizable Layouts
Choose from 12 different display options or create custom designs that reflect your community’s unique identity and culture.

Creating Belonging at Corporate Events

Corporate events often struggle with engagement. Attendees network briefly, sit through presentations, then leave without forming meaningful connections. Social walls change this dynamic by giving everyone a shared focal point for interaction.

Consider how a social wall at your next conference transforms the experience:

• Attendees share insights from sessions using your event hashtag
• Remote participants contribute equally, bridging the physical-digital divide
• Speakers reference live posts, making presentations more interactive
• Networking conversations start around shared posts displayed on screens

This approach works particularly well for building community at recurring events like annual sales meetings or quarterly town halls. Each gathering strengthens the connections formed at previous events, creating an ongoing narrative that employees want to be part of.

Strengthening Workplace Communities

Beyond events, social walls serve as permanent fixtures that nurture workplace culture. Installing them in common areas like cafeterias or lobbies creates gathering points where employees naturally connect.

Daily Community Building Strategies

Employee Recognition Walls
Display appreciation posts from colleagues, celebrating achievements and milestones. When team members see their contributions acknowledged publicly, they feel more connected to the organization.

Project Showcases
Feature updates from different departments, helping employees understand how their work connects to the bigger picture. This visibility breaks down silos and fosters cross-team collaboration.

Culture Moments
Share photos from team outings, volunteer activities, or office celebrations. These glimpses into company life help remote workers feel included and strengthen bonds between in-office staff.

Feedback Channels
Create dedicated hashtags for suggestions or questions, then display responses on the social wall. This transparent communication builds trust and shows that leadership values employee input.

Building Event Communities That Last

The most successful events don’t end when attendees leave. They create communities that continue engaging long after the closing remarks. Social walls make this possible by establishing digital gathering spaces that persist beyond physical boundaries.

Here’s how to build lasting event communities:

Start conversations before your event begins. Launch pre-event hashtags and display early posts on your website’s social media hub. This builds anticipation and helps attendees connect before meeting in person.

During the event, position social walls strategically:

• Main stage displays for maximum visibility
• Networking area screens to spark conversations
• Registration and break areas to maintain energy between sessions

After your event, keep the community alive by:

• Embedding the social wall on your website
• Sharing highlight reels of top posts
• Using collected content to plan future gatherings
• Maintaining hashtag momentum for ongoing discussions

Authentic Engagement Through User Content

Communities thrive on authentic interaction, not corporate messaging. Social walls excel at surfacing genuine moments that resonate with audiences.

Instead of scripted content, you get:

• Candid photos of attendees enjoying themselves
• Real-time reactions to announcements or presentations
• Organic conversations between community members
• Unexpected connections forming through shared interests

This authenticity builds trust. When people see real posts from their peers rather than polished marketing materials, they’re more likely to contribute their own thoughts and experiences.

Measuring Community Impact

Building community with social walls isn’t just about feeling—it’s about measurable results that demonstrate value:

Participation Metrics

• Number of unique contributors
• Posts per attendee
• Engagement rates (likes, shares, comments)
• Hashtag reach and impressions

Community Growth Indicators

• Repeat participation at subsequent events
• Ongoing hashtag usage between gatherings
• Network connections formed through interactions
• User-generated content quality and relevance

Long-term Value
Track how social wall engagement correlates with:

• Employee retention and satisfaction
• Event attendance and registration rates
• Brand advocacy and ambassador programs
• Customer loyalty and lifetime value

These metrics help justify continued investment in community-building initiatives while identifying opportunities for improvement.

Best Practices for Community-Focused Social Walls

Choose Inclusive Hashtags

Create hashtags that are:

• Easy to remember and spell
• Relevant to your community’s interests
• Unique enough to avoid confusion
• Encouraging of participation

Moderate with Community Values in Mind

Effective moderation protects your community while encouraging diverse voices:

• Set clear content guidelines
• Respond quickly to inappropriate posts
• Highlight exceptional contributions
• Balance promotional and organic content

Design for Connection

Your social wall’s visual presentation affects community engagement:

• Use layouts that showcase multiple posts simultaneously
• Ensure text is readable from various distances
• Include contributor names and photos when possible
• Rotate content regularly to feature more community members

Extending Community Reach

Social walls don’t just build community among attendees—they extend your reach to include virtual participants and future members.

Hybrid Event Integration
Connect in-person and remote attendees through shared social walls. Virtual participants can contribute posts that appear on venue screens, while on-site attendees see remote contributions in real-time.

Website Integration
Embed your social wall on your website to showcase community vibrancy to visitors. This social proof attracts new members while keeping existing ones engaged between events.

Cross-Platform Amplification
Content from your social wall can fuel other community-building efforts:

• Newsletter highlights featuring top posts
• Social media campaigns showcasing community moments
• Case studies demonstrating engagement success
• Recruitment materials highlighting company culture

Starting Your Community Building Journey

Building community with social walls requires more than technology—it needs strategy, commitment, and understanding of what brings people together.

Begin with these steps:

1. Define Your Community Goals
   What connections do you want to foster? How will you measure success?
2. Select Appropriate Platforms
   Choose social networks where your community already gathers. Everwall supports 15 different content sources, ensuring broad participation.
3. Create Engagement Guidelines
   Establish expectations for participation while encouraging authentic expression.
4. Plan Content Momentum
   Develop strategies to maintain engagement before, during, and after events.
5. Iterate Based on Feedback
   Listen to your community and adjust your approach based on what resonates.

Transform Connections into Community

Social walls do more than display content—they create spaces where individuals become part of something meaningful. Every post shared, every interaction displayed, and every connection formed strengthens the bonds that turn audiences into communities.

The organizations that succeed with social walls understand this fundamental truth: community isn’t built through broadcasting messages but through facilitating conversations. When you give people a platform to share their experiences and see themselves reflected in the larger narrative, you create belonging that extends far beyond any single event or campaign.