Everything You Need To Know About Getting Your Events Going On Facebook

Whether you’re running a trade show or a corporate fundraiser, Facebook is going to play into your events in some fashion. That’s simply the reality of the world we live in. As the largest social network in the world, Facebook gives brands an unprecedented level of access to their audience. This is especially true if those brands are working in event management. “In the event industry, people have always been social by nature,” writes Cvent’s Eric Eden. “It’s an innate part of what we do.” What that means, continues Eden, is that event management professionals can no longer afford to…

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Things To Remember When Creating Your Event Registration

With the Internet, social media, and mobile technology, event registration has evolved in ways I’m certain our forefathers never imagined possible. The unfortunate side to that is that it’s introduced a whole host of challenges they never anticipated, either. See…selling tickets and registering attendees might be easier to do, but it’s also easier to botch. Likely as not, the first thing anyone’s going to see of your event is the registration page. With that in mind, you want to be sure you make a good first impression. Here are a few things to keep in mind when setting up the…

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Five Features Every Conference Needs To Have

I’ve said on several occasions that conferences are fast becoming one of the most valuable tools in any marketing agent’s repertoire. The thing is, not every marketing professional knows exactly what they need to plan an event. While marketing and event management do require very similar skill-sets, the knowledge base required for each tends to be more than a little divergent. Thankfully, while every event is different – and brings different challenges, requirements, and concerns – there are a few starting points you can lay down that’ll make things much, much easier on you as you move forward. Ignore any…

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Why Your Event Needs to Account for Weather

If you think the only time the weather matters is when you’re running an outdoor event, you’d be sadly mistaken. The weather has an impact on virtually every facet of your event, even if it’s not immediately obvious. For this reason, ignoring it entirely is a foolish thing to do.

Today, we’re going to examine how the weather affects your events –and what you can do to account for it.

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The Top Event Industry Trends Of 2015

A new year is well upon us, hopefully it has been kind to you so far. It’s another huge year of event planning and it’s time to start preparing for what’s coming – it’s time to make yourself ready for the technology, trends, and changes that are bound to happen. 2014 was a pretty big year for the event industry – though admittedly, it was something of a rough one, as well. Faced with the echoes of a global economic recession, many event management professionals were by necessity forced to do more with less (though granted, event planners were hardly alone…

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