How You Can Deal With Data Breaches As An Event Planner

Today, we’re going to tackle a topic that might at first seem like it doesn’t quite fit the Tweetwall blog – information security. See, in a recent piece on upcoming trends in the event planning industry, one of the points I mentioned was the fact that, as we move through 2015, event management professionals are going to increasingly become the target of cyber-crime.  There are many reasons for this, but the chief among them is the fact that – like every other industry – event management is becoming increasingly digitized. We’ve cloud platforms that assist with planning and registration, mobile…

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A Look Into Event Technology & Security

For the past few weeks, we have dove into everything that you need to know as an event manager to market both yourself and your events. The next few weeks we are going to look into different event technology and how to keep it as secure as possible. There is nothing worse than not having up to date equipment, or having secure information get lose via an internet connection. We will also look into the newest event technology, making it easier for you to do your job better than ever before. Also, we will look into the data realm; what it…

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20 Things Every Event Planner Should Include On Their Website

Today, we’re going to try something a little different. See, I’d like to think we’ve already driven home the importance of having a website – or at least some sort of online presence – as an event management professional.  While it’s certainly possible to get by without a website, I wouldn’t advise it. After all, why miss out on an entire market of potential clients? Now, not all websites are created equal. There are certain elements which make one website more successful than another. If you really want to see a return on the effort you put into your site,…

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How You Can Gain Better Engagement On Your Event Firm’s Facebook Page

There’s no doubt about it – social media has fundamentally changed how we communicate with one another, and in so doing, it’s also changed how businesses market themselves. It’s no longer acceptable for a brand to sit behind a TV screen or a legion of print ads – modern organization’s need to be online with their customers; they need to be willing to reach out to people. In short…they need to be social. Event management is no exception. Although I don’t particularly enjoy ‘all-or-nothing’ statements, it’s safe to say that the vast majority of event management firms could stand to…

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Everything You Need To Know About Tracking Your Event Marketing Efforts

Marketing is actually a significantly more important aspect of event management than most people realize. If you don’t market your events effectively, then people don’t hear about them. If people don’t hear about them, then your attendance numbers start to decline. And if your attendance numbers start to decline; well… I think you can figure out the rest. Now, the trouble with marketing, especially in today’s events landscape, is that it’s incredibly complex. Even if you’re just doing a bit of advertising through social media, there are so many variables to keep track of that it’s nearly impossible to observe…

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