Five Traits Of A Successful Event Management Platform
Last Updated on October 7, 2021
Today we’re looking at Bizzabo – an Israeli developed networking and event management app, which last month managed to acquire $2.5 million in funding from a group of investors particularly interested in the event management space. A deal is a deal – we’re taking a close look at what made Bizzabo such an attractive bet.
What are the most important traits of a successful event management platform, and what separated Bizzabo from so many other professional tools out there?
So much of event management involves the organization of and how information is shared – registration numbers, survey details, budgeting, scheduling; you get the drift. For this reason, any event-planning tool that doesn’t have a streamlined system for arranging data, and an intuitive means of organizing this information is more trouble than its worth.
One of Bizzabo’s best traits is that it goes beyond being a simple scheduling app – directly connecting attendees, organizers, and event staff with one another through a single interface. The app opens up communication beyond a single event. People can use of the tool to find out about upcoming events in their area, event planners can connect with sponsors and vendors, and firms can share ideas and reviews with one another.
Bizzabo is a platform with the potential to become the foundation of a large event industry-based community.
There’s a reason the majority of event management applications are cloud-enabled. Event planners are always on the move, requiring constant access to their toolkit no matter where they are. Bizzabo allows the planner access to their full arsenal of information and tools through their Smartphone.
Today professional event managers require apps that work seamlessly on all of our different digital devices including mobile devices.
Ease Of Use
Event management is a busy profession – meaning that event planners don’t have the time to wrestle with obtuse interfaces or fight their way through difficult-to-learn systems. They need a platform that works the moment they open it. If an event management tool isn’t intuitive, it’s effectively useless. User Experience, or UX is increasingly important in app-design, as we demand ease as well as functionality.(UX is also important in site design – we discuss this in last week’s post on creating a great company site)
An All-In-One Solution
Last, but certainly not least, the majority of event management tools today function as far more than just collaborative or scheduling apps. They generally feature additional functionality such as analytics software, floor planning, and even registration and POS. Again, this is tied to streamlining – it’s far easier to use one application than manage a whole slue of different software.
It’s All About Your Toolkit…
No two event management tools are created equal. As an event planner, it’s up to you to decide which ones you utilize to help run your events. Just remember – if a particular platform doesn’t possess all five of the traits on this list, you should probably just keep looking.
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