Blog » Event Entrepreneurs

The Event Entrepreneurs category is where we put any posts meant for Event Entrepreneurs. It could be posts about the future of events, basics you might need to know, or ways to grow your Event Planning business.

Everything in here will have a focus on you growing your business as an event focused entrepreneur—no matter what you do…

How Gamification Can Help You Market Your Event

If you’re working in the events industry, there’s a good chance you have, on at least one occasion, heard someone use a word like “gamification” or a phrase like “game theory” to refer to a particular marketing strategy. It seems to be the next big buzzword in marketing; like any buzzword, there’s more to it than meets the eye. It’s also an invaluable strategy for marketing your brand, if you understand how to utilize it. So… what exactly is gamification? Before we go any further, I’d like to clear up an incredibly common misnomer: game theory and gamification are not […]

What To Do if An Event Goes South

The most successful event planners are those who are able to tell a story. These men and women can stand in front of an audience and connect with each person individually; they can put a human face on their brand and present it with remarkable grace and candor. There’s another trait they all share, as well: they’re all able to think on their feet. The reason this is important is quite simple: no matter how well you plan out an event, there’s always something that can go wrong. Worse, you aren’t always going to realize something has gone wrong until […]