What is the difference between Unique Reach and Total Reach?
The difference between Total Reach and Unique Reach is that Total Reach counts the followers of a person that sent a post with your terms each and every time that a user sends a post, however Unique Reach only counts them once per day.
The example we like to use is that if I have 1,000 followers and send three Tweets on Twitter, Total Reach would increase by 3,000, but Unique reach would only increase by 1,000. Some people refer also to Total Reach as impressions.
Still have questions? Let us know.