What is the difference between Unique Reach and Total Reach?
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On the Stats page (and in a few other places in your dashboard), you’ll see two numbers for Reach: Total Reach and Unique Reach. Here’s what they mean:
How Reach is Calculated
- Reach is based on the number of followers a user has.
- Some networks (like SMS and Web Forms) don’t provide follower counts. For those sources, we report a Reach of 0.
Total Reach vs. Unique Reach
- Total Reach → Counts followers every time a user posts.
- Unique Reach → Counts each follower once per day, no matter how many times they post.
Example
If a user has 1,000 followers and sends 3 posts in one day:
- Total Reach = 3,000 (1,000 × 3 posts)
- Unique Reach = 1,000 (counted once for the day)
Note: Some platforms may also refer to Total Reach as Impressions or Absolute Reach.
FAQ last updated on September 18th, 2025
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