Case Study

Hasbro Toy Fair

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Hasbro Toy Fair

For the 3rd consecutive year, Hasbro enlisted the support of Everwall to boost engagement during their brand activation at the Toy Fair.

Ambassadors for the iconic toy company, one of the largest in the $25 billion American toy industry with labels such as Star Wars, Marvel, Tonka and Milton Bradley, leveraged Everwall’s many features—like full moderation, and announcements—to maximize their social media impact and drive traffic to their exhibit.

Hasbro displayed their social wall prominently, and because of that, #HasbroToyFair quickly became the trending term related to the New York Toy Fair, driving more than 38 million impressions.

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Hasbro Toy Fair 2016 Screenshot
We realized over 38 million impressions over the course of just three days at the New York Toy Fair in 2016 because of this fun platform. Fans and attendees kept returning each day to our booth to interact and see their photos and posts on the social wall. We can’t wait to work with you again!

Lauren B.
Litzky PR, agency representing Hasbro

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