Life is Beautiful Festival
Founded in 2013, the Life is Beautiful festival is an annual music, arts, and culture festival. It was born as part of a major transformation of Downtown Las Vegas—a historically underserved neighborhood—and attracts tens of thousands of people each year, and has had over $350M in economic impact to the Downtown Las Vegas area.
Wendoh Media, the agency of record for this event, wanted to ensure that they received the largest possible social media impact for this event. To do so, they brought in Everwall. The main goal was to make social media front and center so that the attendees see the posts in real-time, and then want to post even more using the official hashtag to be seen on the venue’s screens.
Since the Life is Beautiful Festival was a VIP social wall, Everwall worked with them one-on-one, both in-person and remotely, to understand their goals, how they wanted to use the screens, and coordinated all the technical details with their partners. As the festival approached we were on-site as members of their team to ensure that everything went smoothly.
In the end, the Life is Beautiful was able to get over 8,400 social media posts from attendees on site, and over 107 million people saw posts mentioning the festival during the three-day festival.
Want to join 'em? Get in touch.
We got really lucky finding Everwall — their product was incredible, the design was flawless, and the engagement was off the charts! We couldn't be any happier, and we totally recommend them.
Ali, Wendoh Media