What is the difference between Unique Reach and Total Reach?
On our Stats page within your dashboard, and in a few other places we mention the Total Reach and Unique Reach of your social posts, and we understand that it can be confusing to see two different Reach numbers.
First, Reach is always calculated from the number of followers a person has. This does mean that for some social networks where they don’t share details about the number of followers a person has with us, that we’ll report no increase in reach when they have a post coming in (Instagram, SMS, and Web Form will all report 0 followers).…