Event photo sharing plays a crucial role in maximizing engagement and effectively immortalizing the energy and emotion of an event. Not only does sharing photos encourage other attendee’s to participate, but it also significantly expands an event’s reach and visibility when those photos are shared on social media. Companies like Everwall have revolutionized this space by providing social media walls that display shared photos in real-time.
ROI, or return on investment, is a fundamental concept in business where you track the amount of money you spend on something versus the amount you spend to make it happen, and then from that determine if it was “worth it.”
To calculate ROI, one can use a simple formula: (Revenue – Total Expenses) / Total Expenses.
This formula allows you to determine the ultimate net value of the investment and evaluate its success.
Increase engagement at your National Sales Meeting for maximum ROI and sales success with proven strategies. National Sales Meetings, often abbreviated as NSMs, are pivotal events in any organization’s calendar. They represent a unique opportunity to bring together the sales team from across the nation, to align goals, share strategies, and foster a sense of camaraderie. Similarly, Sales Kick-Off Meetings or SKO meetings, are crucial events typically held at the start of a financial or sales year. They are designed to motivate the sales team, set the tone for the year ahead, and provide necessary training and updates. These meetings…
Find out how using a social media wall for events can increase attendee engagement and extend your company’s social reach If you’ve been an event coordinator for a while, you’ve witnessed how technology has changed conferences, meetings, trade shows, and other big gatherings. Forget the industry magazine ads and direct mail of yesteryear — in a recent survey, 73% of event planners listed social media as the most effective tool for event marketing. Social media is great for promotion leading up to your event, but there’s always that challenge of keeping attendees engaged during the event. In gatherings with big crowds,…
If you think the only time the weather matters is when you’re running an outdoor event, you’d be sadly mistaken. The weather has an impact on virtually every facet of your event, even if it’s not immediately obvious. For this reason, ignoring it entirely is a foolish thing to do.
Today, we’re going to examine how the weather affects your events –and what you can do to account for it.
2014 has finally come and gone. As is the custom around this time of year, we’re going to take a brief look back before turning our eyes toward the future. More specifically, we’re going to take a look at some of the biggest blunders, mess-ups, and fiascos of the year in the dual world of marketing and event management. The catastrophes you’re about to witness are many and varied in nature. From Apple and U2’s decision to force a new album on fans to Paddy Power’s baffling decision to bulldoze part of the Brazilian rainforest; these gaffes all have one…
In the past, we’ve talked a great deal about how you can tailor events for your attendees. We’ve talked about how to make guests feel comfortable, how to keep them entertained, and the importance of listening to what they’re saying. What we haven’t really talked about is how to get them to your event in the first place. Certainly, we’ve touched a bit on event marketing – avenues you can use to increase awareness, tactics you can utilize to get people interested and draw their attention – but we haven’t really gone into specifics. Today, that changes. We’re going to…
Event planners know that one of the biggest challenges they face is dealing with no-shows. Whether it’s a small gathering or a large-scale conference, no-shows can lead to wasted resources, unnecessary costs, and a less vibrant atmosphere. To minimize event no-shows, consider implementing these five effective strategies. 1. Ensure Your Event Resonates with Your Audience To minimize event no-shows, it’s crucial to create an event that your target audience finds genuinely interesting and valuable. The more your event resonates with your audience, the less likely they are to skip it. Clearly communicate the event’s objectives and highlight the unique benefits…
Mobile technology is the future. I don’t think you’ll find a single person in our gadget-crazed society who’ll argue otherwise. In a world where Android is king and we’ve more Internet-connected gadgets than we have people, it’s quite clear which way the wind is blowing, isn’t it? The fact is, nearly everyone – from nearly every profession – is engaging with mobile technology in some way, shape, or form. That includes event management professionals. The potential mobile technology holds to streamline the process of planning an event is effectively unmatched. Our primary tools are smartphones and tablets. There’s a whole…