Helping event planners, organizers and marketers make their events even more awesom-er.

Election Day Templates!

Here in the states, it’s election day today. And in case you missed it, there are two very different candidates waiting for your votes today (there’s more, but sadly only two of the parties get any consideration). After you’ve got your vote in, we have some great news for those of you holding election day parties and events—templates!

We’ve noticed a huge uptick in people creating election day Tweetwalls, and we thought, “hey, what a great idea!” To make things better, and your election day events event more awesome, we’ve created 3 different templates you can use for your election day event. They are completely free for any Tweetwall (The Tweetwall is still paid, sorry).

The three templates are for Democrat-leaning events, Republican-leaning events, and neutral events. And here they are:

Democrat Party Focused

Republican Party Focused

Party Neutral Focused


As we said above, these templates are free! Here’s how to use them:

  1. Create your Tweetwall at, like you normally would. You can use any hashtag you’d like, but keep in mind some of them are going to be really flying… we highly recommend you block retweets, and enable a follower count filter of at least 5,000 if you plan on following any of the […]

3 Ways to Get Likes on Your Facebook Event Page

You’ve created a Facebook Event Page and now you need ‘likes.’ The only problem is that likes don’t magically appear by themselves (at least not usually). It’s starting to feel like a party where nobody is showing up.

Every new ‘like’ is a promotion for your event by someone other than you! This type of authentic support is priceless, but you may need to work for it.  There are many different ways of getting people to like your Facebook Event Page, but here are the 3 most tried and true methods on how to get more likes on Facebook.

Promote Everywhere

Don’t expect people to just stumble into your Facebook event page. Get out there and tell them about it. Promote your page everywhere you go, both online and off. This includes your website, other social media channels (and of course, Facebook), in your email signature and on other marketing materials and everywhere you are offline.

Don’t just say ‘visit us on Facebook.’ When promoting your event’s value, give people the link and tell them to ‘click here’ (you can create a direct link on your site to your Facebook Event Page by installing a plug-in or hand out QR codes offline.) And don’t […]

What To Do When an Event Partner Bails

It’s something no event management professional wants to deal with: a key partner or guest speaker has bailed out on your conference with little to no warning. You’re left high and dry, desperately seeking out a replacement (or, failing that, going into full damage-control mode.) While most veteran event planners have likely dealt with unreliable guests, an incident like this could easily seem insurmountable to a less-experienced planner.

So what’s a good show-runner to do about a flake?

Don’t Panic

The first, most important rule is not to let this get to you. Admittedly, it’s next to impossible to address this problem without getting at least a bit stressed out. That said, you should not, under any circumstances, launch into full panic mode, nor should you descend into an unstoppable fury. Approaching the crisis with a clear mind and a cool head is the best way to help your self. Being calm and collected will go a long way towards solving the problem. Put your energy toward discovering your solution, rather than fuming about what is out of your control.

Find Out Why

Don’t simply assume the worst. There could be a whole host of reasons why your speaker/associate isn’t there when you need them. […]

The Novices’ Guide to Event Management: Part Three

Hey there, folks! We are moving on to part three of our novices’ guide to event management. So far, we’ve covered what an event management portfolio should include and how to organize it so you’re putting your best foot forward. Today, we’re moving on and looking at how to use that portfolio to break into the event management industry. The goal: landing yourself a sweet gig as an event planner.

First, you do need to decide whether you want to be an independent event planner or join an already-established organization as their resident event manager. If you’re going to jump into the deep end and run your own operation, basically starting up, marketing and managing your own business, get ready to work your tail off!

We’ll start with the simpler of the two – working for someone else. How can you get yourself into an event management career without having to start up your own business? What exactly is involved?

If you choose this route your search is more clear-cut; you’ll be applying for jobs such as meeting coordinator, community administrator or event manager. Many different types of corporate entities require an event staff dedicated to running their meeting and community outreach efforts.

Tip: […]

Five Cost-Cutting Methods for Stretching Your Event Budget

Budgeting is probably the most difficult task for every event management professional – particularly if you find yourself coming up short. If tight, it can be incredibly tempting to cut corners, but that’s not an advisable course of action. Skimping on features is a surefire way to ruin an event, and it’s not the way to solve your event budget constraints.

So…how can you save money? Get creative, there’s ways to cut down on an event’s overhead without causing quality to suffer too much. Here are a few cost-saving event management techniques that won’t completely water-down your event in the process.

Seek Out Sponsors

First and foremost, check around the industry in which you’re running the event for sponsorship. There’s a good chance you’ll find a company or organization that values a marketing opportunity with your attendees, look to industry leaders. A win-win deal provides a sponsor something they value in exchange for them covering a nice chunk of your costs.

Tip: a company may value an audience with your attendees, the chance to speak with them directly. If the company or organization truly provides value you may consider offering one of your speaking slots. 

Spend Less On Guest Speakers

Ask yourself – do you really […]

Four Ways to Market your Event on a Shoestring Budget

Planning an event can be stressful, but if attendance is strong you will look back and realize it was well worth the time and effort.

Here is the big question: how are you going to attract a large number of attendees without blowing through your event’s marketing budget?

You may believe that successfully marketing a large event has to cost an arm and a leg; nothing could be further from the truth. There are steps you can take to spread the word on a shoestring budget – or simply make your large budget go that much further!

Here are four marketing initiatives that don’t need to cost a lot of money:

1. Engage Press

Make a list of both local and industry-related press outlets whose readers may care about your event or topic. Publications are also always searching for content and press want to provide their audience valuable information. In simple language and short format, share with a publication why they should run your story.

Hint: don’t assume you’re too late! Publications often have space to fill and scramble for a story at the last minute.

Purchasing advertising space may not be ideal, but it is often times the best way to get in touch with your […]

The Novices’ Guide to Event Management: Part Two

Last week, we took a look at the components every novice event management professional should focus on to help build a strong portfolio. Today, we’re going to take a quick look at how you should format a business portfolio, fitting those component pieces together to best catch the eye of prospective clients. More importantly, we look at the language and presentation of your portfolio that will best ensure perspective clients hire you.  Not surprisingly, presentation plays a huge role in every aspect of an event professionals’ career.

Putting together your event management portfolio for the first time can be an intimidating process. It’s all too easy to get discouraged, particularly if you don’t have too many experiences to include. Ignore this; you need to start somewhere.

First, outline the natural progression of your professional story:

  • Who you are (brief professional bio)
  • What services do you offer (professional capabilities)
  • What you have done (professional affirmation)

You’ve got the first one down. Write a paragraph about yourself, your company, and your personal take on your sector of the industry. Then ask yourself what a potential client may take away if they only read that paragraph. Is there something memorable and of value to a potential client?

Remember, a portfolio […]

Five Event Planning Tasks to Delegate to Others

When it comes to the event planning process, it is easy to shutdown due to “brain overload.” In other words, there is so much on your plate that you don’t know what to do now, what to do later, and what to skip over altogether.

If you are the micromanager type, this is not the time to remain stuck in your ways. Instead, it’s time to delegate some of your tasks to others. It may be difficult to relinquish control, but remember this: you are still running the show, but you’re just not doing everything on your own.

Here are five tasks you should consider delegating to others:

1. Communication with vendors.

Are you hiring a catering company? Do you need a security team? Make a list of the services you need, rough out the parameters and core questions per each type of service provider. Then have a team member compile a list of local vendor options and make initial contact with each one. Your assistant should be able to gather enough information so you can decide how to move forward.

Remember: once you choose vendors there will be tons of communication back and forth. Make sure you assign one person on your team as […]

Why Attendee Satisfaction Surveys are Important

No matter how skilled you become at your job, you should never stop looking to improve. To disregard the idea of self-improvement is the ultimate expression of laziness and apathy. Those men and women who are truly successful at their jobs never stop trying to find new ways to better themselves.

No, I’m not practicing for a career as a self-improvement huckster. I’m just offering a bit of valuable advice which every event planner should take note of. No matter how perfect an event seems to have been, there’s always something you could have done better, always a mistake you can improve on the next time you run an event.

The trouble is it’s just about impossible for one person to discern what these mistakes actually are. As an event planner, if you try to be everywhere at once, you’re very likely to drive yourself to the point of exhaustion, while everyone else wonders who the odd little animated ball of stress happens to be.

Instead, what you need to do is let your event play out just as you planned it to, and examine the finer details once everything’s finally wound down. Only then should you start considering what you might have […]

What Bar Science Can Teach You About Event Planning

The other day, I happened to catch a few episodes of the Spike Network’s Bar Rescue. For those of you who aren’t much into the network, Bar Rescue is a reality TV series (bear with me here) hosted by Jon Taffer, president of the Nightclub and Bar Media Group and self-proclaimed Bar Science expert. The show centers on Taffer’s efforts to bring ailing bars back from the brink of failure; a process which often results in him butting heads with owners, managers, and employees, many of whom are completely unaware of their own incompetence. Much of the entertainment value, as with most reality TV programs, arises from the drama between Taffer and the bar employees.

At this point, you’re probably wondering what Bar Rescue has to do with event management. The answer to this question is actually very simple:

Bar Science – literally, the science behind running a successful bar or nightclub – shares a great deal in common with event management.

In both cases, even the littlest details are extremely important. A bar needs to cater directly to whatever demographic it’s trying to serve. Everything – from the type of drinks served to how customers are greeted and treated right down to the […]

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