If you aren’t yet on Reddit, maybe you should be. Although Reddit’s community is somewhat small compared to Facebook or Twitter, it’s nevertheless a teeming hub of Internet culture. Reddit doesn’t call itself “the front page of the Internet” without reason; some of the most popular viral content on the web either originated on Reddit or was promoted through the social media site. Used properly, it can be the perfect platform for event promotion.
Before we get into that, however, let’s begin with a brief primer on what Reddit is and how it works. I’m going to assume that most of our regular readers may not be acquainted with (or accustomed to) the workings of this particular social network. Don’t worry, I’ll quickly cover the basics.
Reddit is a website composed almost entirely of user-generated content. It styles itself as a combination news-and-entertainment hub, where registered users submit either links or text posts (referred to as “self” posts). Every post submitted (and every comment made) can either be upvoted (signifying approval) or downvoted (signifying disapproval). In the case of links, upvotes will net the user something known as Karma (an intangible value which effectively signifies whether or not users have liked your […]