Well folks, we can finally bid farewell to 2013. Before we really kick off the New Year, let’s first take a look back at the old—namely, at some of the mistakes that were made. In the world of marketing and event management (which are rapidly converging on one another), there were some positively titanic botches, many of which will be remembered for years to come. The fiascos we’re going to look at today represent mistakes that no event management professional in their right mind should make.
Among them, there is one common thread: the feeling that there are a few marketing and event management professionals out there who should really consider a career change.
LG’s Twenty-Gun Trip To The Hospital
Back in August, Korean manufacturer LG decided to host a public giveaway to promote one of its new G2 smartphones. Instead of just hosting a raffle, however, the marketing folks at LG decided to get creative—they’d release 100 helium-filled balloons into the air, with a voucher for a new phone in each one. You see where this is going right?
The crowd surged forward, pulling out BB guns, knives, and a host of other improvised weapons; all were intend on popping the balloons. The […]
It’s common knowledge that you need engaging content on Facebook (or anywhere else online for that matter). It’s what gets you more followers. But what exactly does ‘engaging’ content mean?
It means that your followers don’t just read or consume the content. They take action on it. This can be any type of action such as getting new ‘likes’, commenting, sharing your content, generally singing your praises, or buying your product or service. But what’s important is that they do something when they see your posts.
So we know social media is interactive and growth is driven by more engagement. When you put content out into the world that gets your followers responding, this is when you’ll see your numbers climb. We often talk about this as your conversation rate. Out of all the people that see your post, what percentage of that audience responds in a specific, desired manner. Engaging content that delivers a high conversation rate is what makes it all worth it!
OK, so how does one create engaging content?
Make It Visual
I won’t mention statistics because it all depends on the source, but all surveys, reports and studies show that visual content gets more […]
@Mediabistro @PRNewser If CEO insists on ROI, it’s marketing. If he realizes there’s not yet a bona fide way of capturing ROI, it’s PR #SM
— Nichole L. Reber (@NicholeLReber) October 9, 2013
The above tweet is a response to a piece published earlier this month by Media Bistro addressing the fact that, as far as social ROI is concerned, most marketing professionals are of the mind that dealing with social media isn’t really their job; the PR department should be the one to manage an organization’s social presence. They aren’t wrong.
Social media is, only in the barest sense, about advertising. The social network is a medium focused entirely on relationships.
Social media manager jobs are on the way out in the business world—along with the idea that success on a social network is something that can actually be quantified or accounted for in a financial report. Professionals, it seems, are finally waking up to what social media really is and to how it really works. The bare truth is that the same qualities that make a platform like Facebook or Twitter ideal for an events planner—the ability to connect with, engage, and relate to consumers on a near-personal level; the ability to […]
I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five.
I’m certainly not alone in that.
You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well over 800 million users worldwide, it’s one of the largest communications platforms in the world. It’s effectively the king of the social network—most businesses are guaranteed to find at least a few interested consumers using the platform.
I’m here to argue that Twitter is just as important as Facebook—perhaps even more so in terms of marketing. It’s a strange concept, isn’t it? I can’t just leave such a statement hanging in the air. It won’t be a terribly easy task; I’ve never been fond of generalizations.
Facebook and Twitter are two very different beasts. On Facebook, you have a rich media experience. You’ve got […]