Helping event planners, organizers and marketers make their events even more awesom-er.

Election Day Templates!

Here in the states, it’s election day today. And in case you missed it, there are two very different candidates waiting for your votes today (there’s more, but sadly only two of the parties get any consideration). After you’ve got your vote in, we have some great news for those of you holding election day parties and events—templates!

We’ve noticed a huge uptick in people creating election day Tweetwalls, and we thought, “hey, what a great idea!” To make things better, and your election day events event more awesome, we’ve created 3 different templates you can use for your election day event. They are completely free for any Tweetwall (The Tweetwall is still paid, sorry).

The three templates are for Democrat-leaning events, Republican-leaning events, and neutral events. And here they are:

Democrat Party Focused

Republican Party Focused

Party Neutral Focused


As we said above, these templates are free! Here’s how to use them:

  1. Create your Tweetwall at, like you normally would. You can use any hashtag you’d like, but keep in mind some of them are going to be really flying… we highly recommend you block retweets, and enable a follower count filter of at least 5,000 if you plan on following any of the […]

The Ten Biggest Event Management And Marketing Fails Of 2013

Well folks, we can finally bid farewell to 2013. Before we really kick off the New Year, let’s first take a look back at the old—namely, at some of the mistakes that were made. In the world of marketing and event management (which are rapidly converging on one another), there were some positively titanic botches, many of which will be remembered for years to come. The fiascos we’re going to look at today represent mistakes that no event management professional in their right mind should make.

Among them, there is one common thread: the feeling that there are a few marketing and event management professionals out there who should really consider a career change.

LG’s Twenty-Gun Trip To The Hospital

Back in August, Korean manufacturer LG decided to host a public giveaway to promote one of its new G2 smartphones. Instead of just hosting a raffle, however, the marketing folks at LG decided to get creative—they’d release 100 helium-filled balloons into the air, with a voucher for a new phone in each one. You see where this is going right?

The crowd surged forward, pulling out BB guns, knives, and a host of other improvised weapons; all were intend on popping the balloons. The […]

How to create a Tweet Suite

We’ve all been to conferences that had comfy couches, we may have even been to conferences that had Tweetwalls (We hope so!), but have you ever been to a conference that had a Tweet Suite? Well today, we’re going to go over some of the basics on how to create one to increase engagement and socialization at your events.

Just to clarify exactly what a Tweet Suite is—essentially, a Tweet Suite is an area at your event dedicated for your attendees to lounge, relax, socialize and maybe get some work done if they desire.


The first thing you need while creating your Tweet Suite is comfortable seating, and ideally lots of it. Depending on your venue, this could be soft couches or chairs, or even bar stools surrounding high top tables. The most important thing to remember is, can people sit there for 20-30 minutes without getting numb? Soft or contoured chairs are the best to go with.

After you’ve figured out how much seating you plan on having (which SocialTables is great for, I might add) you next need to think about how to get your guest’s devices charged up. It’s an unfortunate reality that your guests aren’t at your event to promote you, so […]

Event Management Software: Friend or Foe?

There are people who swear by the benefits of event management software. There are also people who don’t even want to consider implementing the use of software when organizing an event. Which side of the fence do you sit on?

If you are staffed with the responsibility of organizing, planning, and managing an event, it is essential to take advantage of each and every tool at your disposal. Anything you can use to better your chance of success is something you should consider.

Before we get into the benefits of using event management software, let’s take a look at two of the primary reasons why many people avoid this at all costs:

1. Learning curve. Despite the benefits, these people don’t want to face the learning curve associated with event management software. This holds true even though most programs are user friendly.

2. Lack of control. There is a myth that the use of software can lead to a lack of control and a less personal experience. In all actuality, the exact opposite is the truth. This will allow you to gain control of each aspect of the event, focusing on the organization of every detail.

Why Event Management Software is your Best Friend

With the […]

Tweetwall & Eventbrite Have Partnered!

Today, we’re very excited to announce something that we’ve been working on and have been looking forward to announcing for quite some time—Everwall and Eventbrite have partnered!

Both Tweetwall, and Eventbrite are determined to make your events the best they can possibly be—for us, it’s about making them more social and engaging, and for Eventbrite, it’s by making it easy for your attendees to register and attend your event.

Getting started to create a Tweetwall is really easy, all you have to do is connect your Everwall account to your Eventbrite account and then when you create a Tweetwall, we’ll automatically pull in all of your event’s details.

If you already have a Everwall account, you can easily add Eventbrite to your account. To do so, just login via Eventbrite.

If you’d like to find out more, we’ve created a special partnership page for Eventbrite, which can be found here.

Update: Eventbrite has written a blog post announcing the partnership as well.

Why You Should Hire An Event Planner

We’ve talked a great deal about what’s involved in a successful event, and how it can help send your brand’s reputation soaring. We’ve examined the sort of traits one needs to exude if they’re to run an event, and the sorts of platforms that could prove useful. Today, we’re going to discuss why, if you’re to run an event, all of these details should be someone else’s problem.

Today, we’re going examine why you should hire an event planner, instead of doing everything yourself.

Now, one of the most oft-raised arguments against hiring an event planning organization is tied to cost. Why should you bother shelling out for a professional when you and your employees can just as easily do the job yourself? Why shell out the extra cash for someone to accomplish what you’re already doing?

First and foremost: doing so will save you a great deal of money.

Most halfway decent events planners have strong working relationships with suppliers, vendors, and venue owners. Through these relationships, a quality planner will be able to receive a considerable discount; this is then passed on to whatever organization they have to be working for. Furthermore, their network tends to include a number of different agencies […]

3 Tips For Marketing Your Event Through Social Media

Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.

In the past, potential registrants would hear about an event, contact the appropriate party, and make a decision on whether or not to attend.

Those days are long gone. In today’s world, these same people are turning to social media to learn more about the event, both from organizers as well as other interested parties.

With all this in mind, event planners need to shift their marketing strategy accordingly.

Below are three tips to implement as you devise a strategy for marketing your event through social media:

1. Make your event “worth the attention.”

Go back in time 15 years. When sending a press release to local news outlets, your primary goal was simple: to prove that your event was worth talking about.

This same idea holds true with social media. It is not good enough to simply share the basics of your event. You need to share valuable content with your audience as a means of capturing their attention.

Note: the more intriguing your content is the better chance you have […]

What To Do if An Event Goes South

The most successful event planners are those who are able to tell a story. These men and women can stand in front of an audience and connect with each person individually; they can put a human face on their brand and present it with remarkable grace and candor. There’s another trait they all share, as well: they’re all able to think on their feet.

The reason this is important is quite simple: no matter how well you plan out an event, there’s always something that can go wrong. Worse, you aren’t always going to realize something has gone wrong until the event is already over. How an event planner handles these situations can very well make or break a brand.

Every year in June, the Electronic Entertainment Expo (commonly just called E3), one of the world’s largest video game trade shows, takes place. Game developers and publishers from all over the globe attend E3 to show off new games, technology, and concepts; success at this show often has a direct impact on success as a brand.

This year, in the months leading up to the trade show, everyone was abuzz about “the next generation” of console gaming, with both Microsoft and Sony announcing […]

10 Effective Techniques Event Managers Should Use For Better Events

Are you an event manager? This article will help you choose the best techniques to explode your event’s business, acquire new attendees and increase profits. I’m sure you must have heard of social media, and how powerful it is—well, it’s the truth!

When done properly, social media networks like Facebook, Twitter, Pinterest and a host of others can be beneficial to you.

Listed below are 10 effective social media techniques event managers should employ, if they want to outsmart their competitors and stay at the forefront in the event management industry. Are you ready for it?

1. Set a clear goal

The rule of thumb when using social media to grow any kind of business is to set a clear goal. What do you want to achieve? Yes, on the surface, you might say that getting paying attendees to attend your event is all you ever wanted, but that may not be entirely true.

There are other things you can pursue in your business, like brand identity, which is another powerful gem you can’t afford to ignore.

If your brand sticks out strong, you’ll have won half the battle at convincing attendees to attend, well before doing any promotion. When you’re initially starting out, a simple, realistic, […]

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