Helping event planners, organizers and marketers make their events even more awesom-er.

Why You Can No Longer Ignore Mobile Technology

A funny idea occurred to me the other day. In much of the world, anyone who doesn’t own a cell phone is considered an oddity. 56% of people on earth own their own Smartphone, while a staggering 91% have a mobile device of some kind at their disposal. The landline phone is a relic! This data is based on the average user, but you can bet money even more people in the enterprise sector will be making use of smart mobile technology.

The growth of the mobile industry is moving at a breakneck pace, and it shows no signs of slowing. Before much longer, more people will be accessing the web on their phones than on their desktops, laptops or even notebooks. What this means is that, regardless of your industry, you can’t ignore mobile technology.

This certainly holds true in event management, where mobile apps are dominating new innovation. Think about it – if 56% of people own either tablet or Smartphone, that means at very least half your attendees are going to be equipped with some sort of mobile device. What’s more, those attendees are going to be expecting access to a secure, fast WiFi connection. That connection will have […]

The Novices’ Guide to Event Management: Part Two

Last week, we took a look at the components every novice event management professional should focus on to help build a strong portfolio. Today, we’re going to take a quick look at how you should format a business portfolio, fitting those component pieces together to best catch the eye of prospective clients. More importantly, we look at the language and presentation of your portfolio that will best ensure perspective clients hire you.  Not surprisingly, presentation plays a huge role in every aspect of an event professionals’ career.

Putting together your event management portfolio for the first time can be an intimidating process. It’s all too easy to get discouraged, particularly if you don’t have too many experiences to include. Ignore this; you need to start somewhere.

First, outline the natural progression of your professional story:

  • Who you are (brief professional bio)
  • What services do you offer (professional capabilities)
  • What you have done (professional affirmation)

You’ve got the first one down. Write a paragraph about yourself, your company, and your personal take on your sector of the industry. Then ask yourself what a potential client may take away if they only read that paragraph. Is there something memorable and of value to a potential client?

Remember, a portfolio […]

Novices' Guide to Event Management: Part One

So…are you just starting out as an event planner? If there’s one thing more daunting than the profession itself, it’s being a novice in the profession. Nobody knows who you are – or particularly cares. You’re competing with big names; men, women and organizations with more connections, better reputations, and more clients than you could ever dream of. And what do you have?

You may become the greatest event planner, but you don’t have any sort of portfolio to show for it. Without one, you’re going to find landing clients a herculean task. What’s a rookie management professional to do?

Well…you’re going to have to start small.

Today, I’m starting a new series of posts, “The Novice’s Guide to Event Management.” I’ll be going over all the ins and outs of starting out as an event planner, including landing your first real gig, finding trustworthy partners and suppliers, and dealing with clients. Today, we’re going to look at initial steps you can take to building up your event portfolio. The more successful events you have under your belt, the easier you’ll find it to land the big clients.

We’ll deal with your portfolio format next week. For now, we’re going to focus on creating […]

Handling the Interpersonal Conflicts of Your Event Management Team

It’s the law of human interaction – whenever a group of people work in close proximity to one another for any extended period of time, conflicts will arise. Naturally, event management teams find themselves in conflict from time-to-time, particularly given their propensity for working in a high-pressure environment. As an event manager, it’s your job to step in and resolve interpersonal conflict should it surface. Fail to do this, and your team could splinter apart; it’s toxic and impossible to work effectively if your team despises one another.

Recognize That There’s A Problem

Is there a terse, uncomfortable silence whenever two particular individuals are in the same room? Do you notice more anger, stress, and unhappiness in your team members than you’re used to seeing? Are two people throwing hostile quips at one another? Knowing there’s a problem is the first step toward resolving conflict. We’ll assume you already have the necessary people skills required to recognize there’s something brewing.

Know When To Let Someone Else Handle It

As a management professional, you know certain tasks should be delegated to others. That’s doubly true for any sort of conflict within your team. Even if you’re aware there’s a problem, you need to step back […]

Big Data Plays A Role In Event Management

What’s the big deal about big data?

We’ll assume every event planner knows they should be collecting hard data on their events and analyzing this information, looking at their metrics and working to improve performance, drive down costs, etc.  We’ll also assume you’ve heard the term Big Data.

Many, likely those who don’t fully understand it, say Big Data is the Holy Grail of making events run smoothly and profitably. While that’s certainly an exaggeration, you shouldn’t underestimate the power of information provided through the analysis of Big Data – or its value for your events.

To fully understand why Big Data analytics plays a role in event management we should clearly define Big Data. Most buzz-phrases float out there being thrown around. Simply put…Big Data is everything beyond the traditional information you already collect at every event you produce – registration numbers, budget, attendee demographics, and etcetera.

A Better Understanding of Big Data

Big Data is unstructured information created by the activities of attendees, speakers, event staff, and partners. It includes details such as spending habits while on the event floor, general attitude towards vendors, engagement levels with guest speakers…in essence, it’s everything that cannot be tracked or monitored by traditional analytics platforms.

Big Data […]

Stay Energetic And Passionate – Prevent Event Burnout

It’s Friday afternoon, and your anxiety levels are through the roof! Tell me if this sounds too familiar. You’re stressed. You’re tired. Nothing really seems as exciting as it used to because it all feels like a grind, a slog, and too much for one person to manage.

Staying energetic and passionate about our career in event management is a real advantage and can drive one’s success. It’s your job to support you team and yourself and take measures to prevent burnout.

It’s time to take a step back and recharge a bit, all the rest and relaxation in the world won’t help if you don’t know how you got to this point – and how to avoid ending up there again.

How can you avoid burnout – and keep supporting your team in the process so they too don’t suffer?

Know The Signs

If you frequently feel exhausted, have a much shorter fuse than normal, and have trouble motivating yourself and focusing on your work, then there’s a good chance you’re starting to unravel. It’s the same deal if you’re feeling genuinely unhappy with where you are in life, or who you are as a person. See, the thing – a lot of the […]

Stand Out, Make Your Events More Unique

Every event planner wants their work to stand out – that’s a given. It’s a crowded space these days, and we’re not just talking about event management – virtually every field is flooded with hopefuls due in large part to the advent of mass communication. Distinguishing one’s self requires true creativity, and if you sit back you’re going to be lost in a sea of noise.

Competitive, creative event planners can make their events more unique by paying attention to a few core areas, and tweaking things just a bit, just enough to be seen as going against the grain.  There is always risk in stepping outside the comfort zone, but if you’re the event planner that gets it right, you may start seeing the jobs roll in.

Focus On A New Angle

Do homework on the industry you’re event is promoting, and understand all the topics currently being discussed at other industry events. Can you find an emerging perspective that will draw a thought-leader crowd? Better yet, are you able to present fresh topics that none of your competitors seem to have touched on that your guests would be interested in hearing about?

Tip: certain event management companies establish themselves as “thought leaders” […]

Cold Calling 101 – Getting Sponsorship For Your Events

Everyone talks about the need for event managers to secure partnerships and sponsors, it’s often vital to making a budget work, but rarely do we discuss the mechanics of cold calling. Some planners may take this to mean they should simply make a bunch of cold calls. We should give you better, more specific advice.

Logically, you can’t simply call someone and blurt out your event details and expect them to jump on board – nor can you email someone a bullet list of needs and assume they’re going to read it. If you just vomit out information, many people will simply tune you out.  Like any other sales tool, there’s an art to cold calling – and mastering this skill is important to your career as an event manager.

So, how can you go about maximizing your chances when cold calling potential sponsors for your events?

Do Your Homework (without exception!)

If there’s one thing you take away from this article, it should be Do Your Homework: if you contact someone with only minimal knowledge of who they are and what they do, they’ll know it and you failed before you even started! Cold calling isn’t something you do on impulse. To have […]

How The Cloud Is Changing The Event Industry

At the risk of sounding like a broken record, cloud computing is one of the most disruptive technologies ever developed. Few other technologies have such a wide range of uses, and few others have fundamentally changed so many different fields. Event management, of course, is one of those industries impacted by the cloud, and planners need to understand the advantages provided by the cloud, and harness those to further events.

How has the cloud changed event management for the better? More importantly, how can you as an event planner capitalize on this?

The cloud is itself an encompassing term; cloud computing at its core is actually comprised of three key technologies: Infrastructure as a service, software as a service, and platform as a service. The second is the only one that really bears any relevance to the event industry; software as a service is basically “on demand software” which is centrally hosted and licensed out to the user on an on-demand basis.  Anyone who uses the software gains access to functionality, and in addition, is able to quickly and easily provision their software onto new devices.

For an event planner the agility with which software can be provisioned using a cloud model means […]

Five Significant Ethical Issues In The Event Industry

As with any industry, event planning has its own set of sticky ethical issues to deal with. As an event manager, you’re eventually going to be faced with a moral dilemma (or two, or three…) over the course of your career. How you deal with them will not only define you as a professional, but as a person.

It’s important that you’re made aware five ethical issues you might face in the event industry – and equally as important that you approach them with integrity.

Honest Representation

A few weeks ago we wrote about the most significant challenges a wedding planner may face – among these was ‘low grade competition; planners who have no idea what they’re capable of and either make promises they can’t keep or charge far lower rates for services than any sane professional should.

There is a difference between overestimating your capabilities and lying about them. Make sure you’re always honest with your clients, and lay the groundwork before making commitments. Through due diligence and planning, you’re able to represent your capabilities more accurately.

Never gouge clients. If tempted to pad a cost or add a fee for going the extra mile, remember you’re building a reputation. Treat clients with respect, […]

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