Helping event planners, organizers and marketers make their events even more awesom-er.

Boiled Down, Simple Cloud Computing

I feel as though there’s a mantra which every marketing and tech blogger should repeat whenever they write a piece on cloud computing:

“I’m not going to bore you with buzzwords, nor coo how cloud computing is the future of all industries. I’m not going to claim the cloud is the only solution to all your problems, nor am I going to ignore its flaws.”

Well all that said: today I’m going to discuss how you, as an event management professional or not, can be served by cloud computing. When used properly, the cloud is an extremely powerful tool in the hands of any professional. At the same time, it’s just that: a tool, and one with its own faults. Keep this in mind.

All right, that’s enough beating around the bush. Let’s get started.

First things first…exactly what is the cloud, aside from a buzzword designed to excite business owners and marketing professionals?

Basically, the cloud an abstract term used to refer to a large network of computers or servers that communicate with one another remotely and in real-time. To give an example, cloud storage is a term which refers to the process of storing information on a remote server – one to which […]

Five Cost-Cutting Methods for Stretching Your Event Budget

Budgeting is probably the most difficult task for every event management professional – particularly if you find yourself coming up short. If tight, it can be incredibly tempting to cut corners, but that’s not an advisable course of action. Skimping on features is a surefire way to ruin an event, and it’s not the way to solve your event budget constraints.

So…how can you save money? Get creative, there’s ways to cut down on an event’s overhead without causing quality to suffer too much. Here are a few cost-saving event management techniques that won’t completely water-down your event in the process.

Seek Out Sponsors

First and foremost, check around the industry in which you’re running the event for sponsorship. There’s a good chance you’ll find a company or organization that values a marketing opportunity with your attendees, look to industry leaders. A win-win deal provides a sponsor something they value in exchange for them covering a nice chunk of your costs.

Tip: a company may value an audience with your attendees, the chance to speak with them directly. If the company or organization truly provides value you may consider offering one of your speaking slots. 

Spend Less On Guest Speakers

Ask yourself – do you really […]

Four Ways to Market your Event on a Shoestring Budget

Planning an event can be stressful, but if attendance is strong you will look back and realize it was well worth the time and effort.

Here is the big question: how are you going to attract a large number of attendees without blowing through your event’s marketing budget?

You may believe that successfully marketing a large event has to cost an arm and a leg; nothing could be further from the truth. There are steps you can take to spread the word on a shoestring budget – or simply make your large budget go that much further!

Here are four marketing initiatives that don’t need to cost a lot of money:

1. Engage Press

Make a list of both local and industry-related press outlets whose readers may care about your event or topic. Publications are also always searching for content and press want to provide their audience valuable information. In simple language and short format, share with a publication why they should run your story.

Hint: don’t assume you’re too late! Publications often have space to fill and scramble for a story at the last minute.

Purchasing advertising space may not be ideal, but it is often times the best way to get in touch with your […]

Budget-Saving Tips for your Next Event

As an event management professional, one of your jobs involves juggling your event budget with the needs of your client. Unfortunately, running an event isn’t cheap, and a lot of clients will be looking to cut corners and save money wherever possible. Your clients might not necessarily understand what goes into getting an event up and running, and often end up trying to trim the fat from inadvisable components of your event, such as security costs, guest speaker budgeting, or equipment.

Your job is to ensure that this doesn’t happen.

Of course, there’s nothing wrong with trying to save money. The greatest event management professionals are perfectly willing to cut a few corners in order to reduce their budget. The difference between them and everyone else is that they know precisely which corners to cut, and how best to save. Here are a few budget-saving tips that’ll serve you well to that end:

Keep Your Eyes Peeled For Discounts

This one should be obvious, but part of your job as an event planner is to always keep your eyes peeled for a better offer. Even if you’ve got your venue, suppliers, and partners all lined up for the event, never stop looking around for […]

Cold Calling 101 – Getting Sponsorship For Your Events

Everyone talks about the need for event managers to secure partnerships and sponsors, it’s often vital to making a budget work, but rarely do we discuss the mechanics of cold calling. Some planners may take this to mean they should simply make a bunch of cold calls. We should give you better, more specific advice.

Logically, you can’t simply call someone and blurt out your event details and expect them to jump on board – nor can you email someone a bullet list of needs and assume they’re going to read it. If you just vomit out information, many people will simply tune you out.  Like any other sales tool, there’s an art to cold calling – and mastering this skill is important to your career as an event manager.

So, how can you go about maximizing your chances when cold calling potential sponsors for your events?

Do Your Homework (without exception!)

If there’s one thing you take away from this article, it should be Do Your Homework: if you contact someone with only minimal knowledge of who they are and what they do, they’ll know it and you failed before you even started! Cold calling isn’t something you do on impulse. To have […]

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