Blog » Event Entrepreneurs

The Event Entrepreneurs category is where we put any posts meant for Event Entrepreneurs. It could be posts about the future of events, basics you might need to know, or ways to grow your Event Planning business.

Everything in here will have a focus on you growing your business as an event focused entrepreneur—no matter what you do…

Five Things Event Planners Should Never do on YouTube

So, you’re planning to market your event on YouTube? That’s great! Good initiative! You’ve potentially just equipped yourself with a powerful tool that could easily make your brand soar to new heights – but only if you actually understand how to manage it. Even a seemingly irrelevant mistake could cause all your efforts to come crashing down around you, leaving you with little more than a few terrible videos and a lot of wasted time. The problem here is that if you’re new to YouTube marketing, there are a few mistakes that you’re far likelier to make – mistakes that […]

Novices’ Guide to Event Management: Part One

So…are you just starting out as an event planner? If there’s one thing more daunting than the profession itself, it’s being a novice in the profession. Nobody knows who you are – or particularly cares. You’re competing with big names; men, women and organizations with more connections, better reputations, and more clients than you could ever dream of. And what do you have? You may become the greatest event planner, but you don’t have any sort of portfolio to show for it. Without one, you’re going to find landing clients a herculean task. What’s a rookie management professional to do? […]

The Novices’ Guide to Event Management: Part Four

So, you’ve gotten some experience in event management, and you’ve decided that working exclusively for one company really isn’t for you. You want to run your own event management firm, be your own boss, and run events on your own terms. Today’s installment of The Novice’s Guide To Event Management looks at what’s involved when establishing your own event planning company.  For our purposes, we’re going to assume you’ve already got the necessary experience as an event manager and it’s not totally crazy to take the plunge on your own. Of course experience isn’t all you need, there’s a bit […]

Six Event Metrics Every Management Professional Should Understand

Metrics and analytics are terms so overused in the business world that they risk becoming empty buzzwords, right up there with “Gamification” and “The Cloud.”  That’s rather unfortunate, given their clear value to any business professional savvy enough to understand how they should be used. That includes event planners, by the way. I’ve touched a bit on metrics in the past, but I’ve never really examined them in too much depth.  Today, I’d like to change that. I’ll be looking at a few vital metrics that any event manager worth their salt should know and understand, both for their own […]

Budget-Saving Tips for your Next Event

As an event management professional, one of your jobs involves juggling your event budget with the needs of your client. Unfortunately, running an event isn’t cheap, and a lot of clients will be looking to cut corners and save money wherever possible. Your clients might not necessarily understand what goes into getting an event up and running, and often end up trying to trim the fat from inadvisable components of your event, such as security costs, guest speaker budgeting, or equipment. Your job is to ensure that this doesn’t happen. Of course, there’s nothing wrong with trying to save money. […]