Helping event planners, organizers and marketers make their events even more awesom-er.

Why Attendee Satisfaction Surveys are Important

No matter how skilled you become at your job, you should never stop looking to improve. To disregard the idea of self-improvement is the ultimate expression of laziness and apathy. Those men and women who are truly successful at their jobs never stop trying to find new ways to better themselves.

No, I’m not practicing for a career as a self-improvement huckster. I’m just offering a bit of valuable advice which every event planner should take note of. No matter how perfect an event seems to have been, there’s always something you could have done better, always a mistake you can improve on the next time you run an event.

The trouble is it’s just about impossible for one person to discern what these mistakes actually are. As an event planner, if you try to be everywhere at once, you’re very likely to drive yourself to the point of exhaustion, while everyone else wonders who the odd little animated ball of stress happens to be.

Instead, what you need to do is let your event play out just as you planned it to, and examine the finer details once everything’s finally wound down. Only then should you start considering what you might have […]

What Bar Science Can Teach You About Event Planning

The other day, I happened to catch a few episodes of the Spike Network’s Bar Rescue. For those of you who aren’t much into the network, Bar Rescue is a reality TV series (bear with me here) hosted by Jon Taffer, president of the Nightclub and Bar Media Group and self-proclaimed Bar Science expert. The show centers on Taffer’s efforts to bring ailing bars back from the brink of failure; a process which often results in him butting heads with owners, managers, and employees, many of whom are completely unaware of their own incompetence. Much of the entertainment value, as with most reality TV programs, arises from the drama between Taffer and the bar employees.

At this point, you’re probably wondering what Bar Rescue has to do with event management. The answer to this question is actually very simple:

Bar Science – literally, the science behind running a successful bar or nightclub – shares a great deal in common with event management.

In both cases, even the littlest details are extremely important. A bar needs to cater directly to whatever demographic it’s trying to serve. Everything – from the type of drinks served to how customers are greeted and treated right down to the […]

Five Things you Learn by Reviewing Past Events

Are you in charge of planning events for your company? Like anything, your first go around may be a bit rough. After all, you don’t know the ins and outs and for this reason it is common to make mistakes along the way.

Fortunately, the more events you plan the more experience you will gain. From there, it is much easier to learn from the past to ensure greater success in the future.

Here are five things you can learn by reviewing past events:

1. What went right

Even if you made mistakes in the past, it is safe to assume that you did some things right as well. Make a list of everything that worked out in your favor so you can do the same in the future.

2. What went wrong

As difficult as it may be to own up to your mistakes, if you want to ensure greater success down the road you have to make a list of what went wrong. With this in front of you, it is simple to determine areas where changes have to be made when planning subsequent events.

Hint: Help qualify your assumptions by running your Hit and Miss lists past your colleagues or several attendees you trust […]

Tweetwall and Ticketbud have partnered!

Today, we’re proud to announce that Everwall and Ticketbud have partnered!

Ticketbud is a service for selling tickets to your event, and what makes this such a good partnership for us is that they’re not like every other ticketing company out there—they’re focused on making your event more successful by giving you tools you need to simply and quickly create events on their platform and sell tickets. Simplicity and speed is also something we strive for here at Tweetwall.

Today we’re launching a minisite for Ticketbud, and from there, you’ll be able to easily login or create a Tweetwall account using your Ticketbud credentials, and when you do, we’ll import all of your events from Ticketbud so you can easily create Tweetwalls.

Ticketbud has also created a nice site for the partnership, here.

If you’re already a Tweetwall user, just log into your account and start creating your Tweetwall, and click the option to import your events from Ticketbud.

If you’re a Ticketbud user, you can create a Tweetwall account by going here.

On a more personal note, this partnership has been in the works for several months, and I can attest that everyone that we’ve dealt with at Ticketbud has been awesome and great to […]

5 Tips for Organizing an Event on a Tight Deadline

Have you been given the responsibility of organizing an event on a tight deadline? As stressful as it may be, you have what it takes to pull it off. As long as you are organized and committed to the task at hand, you may be surprised at what you can accomplish in a short period of time.

Organizing an event on a tight deadline can bring out the best in you and your team. These five tips will help you stay on track during a hectic time.

1. Make a to-do list.

Don’t be fooled into thinking you can keep everything in your head! To-do lists don’t need to be anything fancy. Just something that shows what needs to be done between now and the day of the event. A handwritten list on an 8.5×11 paper will do, it can be copied and handed out!

To-do lists ensure you don’t overlook important details and effectively track progress and highlight the tasks you still need to accomplish.

2. Enlist the help of others.

Are there coworkers who are willing and able? If so, round them up and begin to delegate. Take out your list, initial tasks and hand out copies! The more help you get the better off […]

Five Things Event Planners Should Never do on YouTube

So, you’re planning to market your event on YouTube? That’s great! Good initiative! You’ve potentially just equipped yourself with a powerful tool that could easily make your brand soar to new heights – but only if you actually understand how to manage it. Even a seemingly irrelevant mistake could cause all your efforts to come crashing down around you, leaving you with little more than a few terrible videos and a lot of wasted time.

The problem here is that if you’re new to YouTube marketing, there are a few mistakes that you’re far likelier to make – mistakes that you should avoid at all costs.

Settle for Low Video Quality

One of the biggest errors you can possibly make is to settle for anything less than top quality in your videos – particularly if you’re streaming your event or uploading keynotes to your brand’s YouTube channel. The higher the quality of your channel, the better it makes your brand (and event) look. Better videos make for more channel and video views, a better reputation, and potentially higher attendance.

That works both ways, too. Videos that are exceedingly low-quality are less likely to be shared or viewed; if you end up settling for low-grade […]

Novices' Guide to Event Management: Part One

So…are you just starting out as an event planner? If there’s one thing more daunting than the profession itself, it’s being a novice in the profession. Nobody knows who you are – or particularly cares. You’re competing with big names; men, women and organizations with more connections, better reputations, and more clients than you could ever dream of. And what do you have?

You may become the greatest event planner, but you don’t have any sort of portfolio to show for it. Without one, you’re going to find landing clients a herculean task. What’s a rookie management professional to do?

Well…you’re going to have to start small.

Today, I’m starting a new series of posts, “The Novice’s Guide to Event Management.” I’ll be going over all the ins and outs of starting out as an event planner, including landing your first real gig, finding trustworthy partners and suppliers, and dealing with clients. Today, we’re going to look at initial steps you can take to building up your event portfolio. The more successful events you have under your belt, the easier you’ll find it to land the big clients.

We’ll deal with your portfolio format next week. For now, we’re going to focus on creating […]

The Novices’ Guide to Event Management: Part Four

So, you’ve gotten some experience in event management, and you’ve decided that working exclusively for one company really isn’t for you. You want to run your own event management firm, be your own boss, and run events on your own terms.

Today’s installment of The Novice’s Guide To Event Management looks at what’s involved when establishing your own event planning company.  For our purposes, we’re going to assume you’ve already got the necessary experience as an event manager and it’s not totally crazy to take the plunge on your own. Of course experience isn’t all you need, there’s a bit more to it than that…

Make Sure You Have The Necessary Skills

Running a business requires many of the same skills you use when responsible for an event – you’ll need excellent verbal and written communication skills, a head for numbers, talent for negotiation, an obsession with details, and a knack for marketing and public relations.

Although your skill-sets as an event planner will continue to serve you swimmingly as an event planner, they won’t be enough on their own to ensure success as a business owner. You need to develop a few new skills to see your firm thrive.

Training yourself to recognize business […]

The Top 8 Event Management Trends Of 2014

A new year is upon us. Everybody’s putting together New Years’ Resolutions (which they’ll probably break after a month or so), all the while looking forward to new beginnings. With 2013 still fresh in our minds, it seems like the ideal time to have a look back. By examining the chief trends in event planning from 2013, we can formulate a good idea of what to expect in 2014.

How will the life of an event manager change as we move into the New Year? What sort of new technology, skills, and challenges might one face in the profession? Most importantly, how can we best turn this to our advantage?

Let’s talk about that.

Cloud Based Tools Become Even More Widespread

I’m always a touch leery of making use of buzzwords, but the importance of the “cloud” simply cannot be denied. Cloud computing is huge in pretty much every industry, and it’s only slated to grow more important as time goes on. Already, we’ve got a whole host of cloud based apps designed to make the event planners’ job easier; expect these to become more prevalent as 2014 wears on, causing collaborative event planning to take center stage.

The Social Event Planner Steps Into The […]

Is Your Event Prepared for Bad Weather?

When planning an event, you never want to think about the things that could go wrong. However, if you neglect to do so and disaster strikes, you will find yourself in a difficult position.

Do you have a plan in place for bad weather? During the summer months, this could mean a severe thunderstorm. During the winter months, an ice and/or snowstorm could hit.

Here are several questions you can answer now to ensure that you are prepared for the worst:

1. Can you reschedule the event if necessary? Often with larger events the answer to this question is no, however, it is something you should at least consider. A new date is a last resort, but you need to answer if it’s even possible early in the planning process. If you’re contingency plan includes a back-up date, it needs to be in all your service contracts, or line up additional service providers, speakers, etc.

2. What happens if the power goes out? Without electricity it is safe to assume that your event will come to a standstill. This is not a question you can answer on your own. Instead, you need to discuss plans with the venue. Certainly large venues have encountered weather […]

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