Helping event planners, organizers and marketers make their events even more awesom-er.

Five Steps for The Conversion of Fans and Followers Into Customers

Everyone’s always super keen on talking about how amazing social media is for business – how great it is for lead generation and brand reputation and connecting with consumers on a personal level. While they’re not necessarily wrong about that, a good reputation doesn’t really pay the bills. Sure, if people like your company they’ll be more likey to do business with you, but at the same time…

There’s no real guarantee that a well-liked company or brand won’t still go under. It’s happened plenty of times in the past, and to businesses both great and small.  It sort of goes without saying that you want to avoid having your business be one of them.

One of the best ways to do that is through social media. See, if you play your cards right, you can turn a pretty decent percentage of your fans and followers into loyal, paying customers. Let’s talk about what’s involved in doing so – it’s actually simpler than you’d think.

First, You Need To Know Your Networks – And Audience

Before you start thinking about lead generation and the sales funnel, you need to be certain you actually know your audience and the networks […]

Which Social Platform Best Suits Your Business Goals?

So, you want to start a social marketing campaign for your brand, where do you begin? It is important to chose the proper platform to begin with. You don’t have to stick to just a single platform, but it is important to chose wisely with one(s) that are aligned with your goals. 

“Overusing one platform and ignoring others is a waste of your opportunities,” says AudienceBloom Founder & CEO Jayson DeMers. “There may be certain platforms that require more time and effort to provide relevant information, but a marketing campaign should never depend on a single platform.”

As I noted in an earlier piece, if you take a ‘shotgun approach’ to social marketing, you’re pretty much destined to fail. Your campaign will be far too widely-diffused to have any real impact. Instead, the key to success is focus – distilling your efforts down to a few networks.

“Focus your efforts on two or three social sites,” advises Heidi of Blogger Babes. “You simply cannot physically manage to maintain more with quality. Do you think people want to follow you everywhere if you use the exact same content? Probably not, right?”

So, how do you know which social […]

Getting The Most Out of Your Social Media Budget

According to a Salesforce survey carried out towards the beginning of this year, 70% of marketers planned to increase spending on social media and content marketing. In hindsight, that statistic’s not terribly surprising. Social networks, after all, have become a core element of our daily lives, integral to how we connect and communicate. For those marketers capable of selling to consumers through social platforms, they’re incredibly powerful, too – so much so that it borders on impossible to remain competitive without them.

“With the current marketing landscape, it is critical to invest the necessary time and resources for building and maintaining a top-notch social presence for your company,” writes Social Media Today’s Monica Jade Romeri, noting that 27% of total US Internet time is spent on social networks. “Social media is here to stay, and its influence continues to rise.”

Unfortunately, establishing your business on Facebook or Twitter isn’t as easy as creating an account and posting a few photos. If it were, there wouldn’t be an entire industry dedicated to it. There wouldn’t be scores of gurus online claiming to know the secret to success.

For many organizations, budgeting is their first – and most significant […]

How to Use LinkedIn to Build Your Personal Brand

With more than 380 million registered members, spanning more than 200 countries, LinkedIn is the undisputed king of professional networking.

While some people create a profile and never think twice about what it can do for them, others realize the potential for using the site to build a stronger personal brand.

By using LinkedIn in the appropriate manner, you can strengthen your personal brand in an attempt to become a well known expert in your niche. This will result in more connections, job opportunities, partnership inquiries, and much more.

Three Keys to Success

At first glance, LinkedIn may appear scary. There are faces everywhere, prompts for more information, requests to connect, and much more. Over time, once you learn more about the site, everything will become second nature. It is then that you are in position to use LinkedIn to your advantage. To begin with, make sure that you have an optimal profile and aligns with your goals. Click here to get tips on the best way to do that. 

Here are three keys to success if you have set the goal of building your personal brand through LinkedIn:

1. Share Updates

Just the same as Twitter and Facebook, […]

Several Brands Doing Social Media the Right Way

This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only natural for brands to put a lot of time, money, and resources into connecting with consumers via social sites.

While there are a number of extremely popular social media services, Twitter, Instagram, and Snapchat continue to receive a lot of attention from marketing professionals.

Need help figuring out how to do social media for your brand?

There is a big difference between creating accounts on these social media sites and using them to grow your brand. If you want to learn more, if you want to make sure you are on the right track, it makes good sense to “follow the leader.” In other words, follow those who are doing things the right way.

Below, you will find brands that are doing social media right across Twitter, Instagram, and Snapchat.

Twitter

Southwest Airlines

With 1.9 million followers, it is safe to say that Southwest Airlines is doing something right.

Try this: Southwest is well known for sharing a variety of information on its Twitter account, ranging from news to employee stories and much more. […]

Reddit AMA: What are the Pros and Cons?

Did you know that Reddit has more than 36 million user accounts? How about the fact that it receives nearly 200 million unique visitors per month? Are you aware that Reddit users come from more than 200 countries?

You get the point. Reddit, while not often considered one of the top social networking websites, is one of the most powerful online brands you will come across.

A lot of this has to do with the entertainment factor. A lot of it has to do with the ability to connect with users located all over the globe.

Then there are the features that have boosted Reddit to new heights. This includes its popular Ask Me Anything (AMA).

As the name suggests, this is a thread in which the author accepts questions from the audience. You don’t have to be a movie star, sports hero, or well known professional to start an AMA (of course, many of them do). You can be anybody, from any walk of life, to get involved.

The Pros and Cons

If you are considering an AMA, you don’t want to dive into this until you are familiar with both the pros and cons.

Benefits

  • Ability to share your […]

How You Can Use Instagram’s Explore Page For Better Marketing

Today, we’re going to talk about something a little different. This piece isn’t strictly event management focused – though the advice we’re offering is still inarguably valuable for the profession. We’re going to talk about Instagram.

As you’re no doubt aware, modern marketing is a chiefly visual business. Great copy is still important, of course, but great images are now more vital to a brand’s success than ever before. That’s why it’s not terribly surprising that Instagram has gained such a great deal of popularity in recent years – and that use of the platform by businesses has skyrocketed.

It sort of goes without saying that an understanding of Instagram thus goes a long way towards helping you better market your brand, regardless of industry.

Let’s assume you already have a basic understanding of the platform. You know how to use hashtags, you have a general concept of how the feed works, and you’re aware of the followers system. There’s just one function of the platform that still escapes you – the Popular Page, also known as “Search & Explore.”

Basically, this is the front page of Instagram. It’s where all the best content on the site […]

Everything You Need To Know About Facebook’s New Live Video Feature

Facebook just recently made a pretty big announcement, though I’ll need to do a bit of explaining if I’m to justify exactly why it’s big. See, as some of you may already know, there’s this application called Facebook Mentions. It’s a celebrity-only application that allows its users to view a stream of posts that mention them, find trending topics relevant to their brand, and hold Q&A sessions with fans.

Facebook has been working on it for a little while now – according to The Verge, it was in testing as early as 2013 – and since its launch, it’s only been made available on iOS. It’s enjoyed a middling sort of popularity, and as of this year is used by thousands of celebrities. It’s tough to say exactly what sort of impact it’s made in the social media presence of those who use it, but its continued popularity seems, at least for the moment, to be a good sign.

So why am I telling you all this?

Because Facebook just launched a new feature for Mentions, and it’s one that might change how many celebrities use the app. It’s also a feature that’s likely to make some pretty big waves in event management. […]

The Anatomy Of A Great Live Tweeting Campaign: Everything You Need To Know About Live Tweets At Your Events

Twitter and the events industry were practically made for one another. The readily-accessible microblogging social network is one of the best places to share information and updates with your attendees, and one of the best platforms for the promotion of your events. As you may be aware, it’s also an incredibly powerful tool for engagement.

Trouble is, not everyone knows how to tap into that last one.

“Twitter is the new social water cooler, but you don’t need to wait until the morning after a big event, show, or game to get the conversation started,” reads an article in Twitter’s Best Practices Guidelines. “Live-tweeting along with an event as it unfolds drives engagement on Twitter and builds buzz.”

That’s great and all, but how exactly do you drive engagement? What’s involved? What exactly should you be tweeting, and how often?

How To Hashtag

If you’re the event organizer, it falls to you to choose a great hashtag for your event – something that’s catchy, easy to remember, relevant, and not prone to being hijacked. For example, the Calgary Comic and Entertainment Expo typically features the hashtag #CalgaryExpo in its live tweets – but it also goes a little further than that.

Are you tweeting about […]

What A Simple Twitter Chat Can Do For Your Company

Twitter’s a powerful marketing tool – you all know that already. You have already read at length about what it can do for an event organizer, about the volatile power of Hashtags, and about the importance of keeping brand advocates up-to-date. Today, we’re going to talk about another, oft-overlooked feature of the platform: Twitter Chats.

What Is A Twitter Chat, Exactly?

A Twitter chat is an organized, regularly-scheduled discussion hosted and organized through Twitter’s Hashtag function. According to AWeber, the majority of Twitter chats take the form of a Q&A format: the host asks a question and directs it at experts and influencers. Usually, these questions are all focused around a single topic or theme – for example, #ContentChat’s recent session was all about podcasts; in the past, they’ve discussed Evergreen content, rebranding tips, and the ever-present Shiny Object Syndrome.

There are also a few utilities you can use to make the hosting process a bit easier on your brand and allow you to measure how much reach and participation each of your chats is receiving, such as Spider by oneQube and Hashtracking. This will also help you get more data

How Do You Participate?

As we’ve already stated, participation in a Twitter chat is […]

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