Helping event planners, organizers and marketers make their events even more awesom-er.

Acing Social Media On a Bootstrap Budget

It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so.

Your business is a bootstrapped start-up, and most of the money’s going towards getting the organization on its feet. And as for you, you’re likely working upwards of 100 hours a week. Adding social media management into the mix makes for a dangerous cocktail, one likely to result in either burnout or a busted budget.

What if I told you that wasn’t necessarily the case? What if I said that it’s within your power to give your business and brand a great presence on social media, regardless of budgetary constraints or time limitations? What if I were to inform you that social success wasn’t a matter of how much you spend, but how you spend it?

You might call me crazy – save for the fact that these statements are all entirely true. Believe it or not, you can actually ace social marketing without even having to […]

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done.

See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a great deal has nevertheless changed. Today, we’re going to help you make sense of it all.

Let’s get started.

Employee Amplification

Especially in small businesses, money’s tight. A local organization doesn’t necessarily have the time or budget to expend on a large-scale social marketing campaign, and even large enterprises may find it difficult to justify pouring funds into a social network where returns may be limited, at best. Some companies – like Starbucks – have come up with an awesome, creative solution to the problem.

They’re using their employees as a social marketing resource.

“Starbucks has an entire […]

5 Signs you are Addicted to Social Media

According to the Pew Research Center, as of January 2014, 74 percent of online adults were using social networking sites.

While some of these people only use social sites from time to time, others let it consume their life. They are checking Twitter while they eat breakfast. They are posting to Facebook when they are supposed to be working. And of course, they are using Instagram to show the world what they are doing, where they have been, and maybe even what they are eating.

Generally speaking, a social media addiction is not harmful. Sure, it may consume many hours of your day, but it is not likely to land you in rehab. Even so, there could come a time when you need to back off, leave social media behind for a bit, and step into the real world.

Here are five signs you are addicted to social media:

1. The first thing you do in the morning is reach for your phone. You don’t do this to check the news or weather. You do this to jump on Twitter and Facebook, anxious to see what your followers and friends are up to.

2. You can’t make it through a […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into?

You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy.

If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn is a good idea:

1. Reach a Large Audience

In addition to your connections, there are millions of others on LinkedIn who may be interested in what you have to say.

With more than 400 million members in over 200 countries, you never have to worry about reaching a large number of business professionals.

2. Build Your Network

Are you interested in building your professional network? While there is nothing wrong with doing so through traditional means, such as local events, harnessing the power of the internet, more specifically LinkedIn, would be in your best interest.

Publishing […]

Reasons to Use Tweetwall to Boost Social Media Reach at Your Event

It doesn’t matter if you are organizing a charity fundraiser, corporate get-together, or some other type of event, nothing changes the fact that social media can play a big part in spreading the word and engaging with your audience.

During your event, it is imperative to implement strategies meant to boost social media reach. While there are many methods of reaching your goal, Tweetwall is one of the best.

Our homepage headline says it all:

“We make it simple to beautifully display your #hashtag at your event.”

While this one sentence clearly defines what Tweetwall brings to the party, it doesn’t touch on the many reasons to use this technology. Here is what you need to know:

1. Real-time Updates

As you know, social media is all about real-time communication. Tweetwall updates in sub-second real-time, ensuring that audience members are always up to date. You don’t have to make anybody wait for the most recent tweets. Instead, it is available at their fingertips.

2. Fully Customizable

Let’s face it: your event is special and unique for a variety of reasons. You want to convey this through social media, right?

Each and every feature of Tweetwall can be customized. This […]

Some of the Most Common Terms in Marketing Defined

Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started.

Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event.

A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc and measures which one performs better.  These two versions are functionally identical, save for a single variation. The goal is to determine how said variation influences visitor behavior.

AIDA: Attention, Interest, Desire, Action. This acronym is used to represent the purchase funnel, which most marketing experts agree is now out of date – the sales process is much more complex and nuanced than this four-step model would have one believe.

AdSense: A service provided by Google to help webmasters manage, monitor, and control how advertising is targeted on their site. This includes choosing how revenue is […]

How to Harness the Power of Tweetwall

Did you know there are approximately 316 million monthly active users on Twitter? Did you know these users send roughly 500 million Tweets per day?

These are the types of statistics that should open your eyes to the power of Twitter. It doesn’t matter if you are an individual user or company of any size, there are ways to use this social network to your advantage.

Social Media and Events

Social media continues to help event planners, organizers, and attendees communicate on a more efficient level. This includes spreading information about the event, real time photos and key moments, and engaging with attendees.

Tweetwall, for example, allows you to display and track any hashtag, keyword, phrase, post, or user. By displaying this information at your event, it allows you to more effectively connect with your audience, while also keeping attendees engaged. A true win-win.

Take Full Advantage

Here are some tips to follow if you want to take full advantage of the power of Tweetwall:

  • Create a poll: Talk about an interactive experience. Let attendees participate in a poll via Twitter and/or Instagram. From there, display the real time results on your Tweetwall.
  • Implement leaderboards: This is one of the best ways to get […]

One Hour Per Day for Social Media: What Will You Do?

Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan.

Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time?

In a B2B environment, this may not sound like a lot of time. However, it is more than enough to make major strides. As long as you employ the right strategy, as long as you stay on track, your hard work will begin to pay off.

Do these Three Things

One hour. 60 minutes. 3,600 seconds. It doesn’t matter how you look at it, you know that your time is limited. If you only do three things during your “social media hour,” let it be these:

1. Chose your networks: It’s almost impossible for a full time social media manager to really do their best work at EVERY social network for a company, so if your time is limited […]

How Does Social Media Impact Political Campaigns?

It used to be that political campaigning involved actually getting out on the road and meeting your constituents face-to-face. It involved hobnobbing with everyone from the social elite to the average citizen, and drumming up support by your presence alone. And don’t get me wrong – that form of campaigning is still quite valid, and still very important.

At the same time, however, it’s been supplanted, as many things have, by social media.

“It is becoming increasingly difficult for campaigns and political advertisers to reach audiences through traditional methods,” Croft Media/Digital CEO Brian Donahue explained to the LA Times. “The most rapid growth is in digital and social media. It has been extremely effective.”

There’s a very simple reason for that. As is the case with business-to-consumer marketing, people are increasingly shifting to social media where political engagement is concerned. Consider, for example, that according to a 2014 study by Pew Research, the percentage of registered voters who follow political figures on social networks has doubled to 16%.

That number might not seem impressive at first – until you consider that those are just the people who actively engage with politics. They’re the men and women who directly […]

The Pros & Cons of Influencer Marketing

In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers.

Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article:

Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers

In other words, you want to find brand influencers with the following:

  • A large, growing audience.
  • Expertise and credibility within their field.
  • Strong relationship with a large percentage of followers.

Benefits of Influencer Marketing

There is nothing about influencer marketing that is difficult to understand. It all comes down to one thing: aligning your brand with influencers who can spread the word to their audience.

Here are some of the many benefits:

  • Immediate results if you connect with the right people in your niche.
  • Can be used alongside other forms of marketing.
  • Based on word of mouth marketing, which has been and always will be influential on consumers.
  • Opportunity to leverage the power of others.

Potential […]

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