Social media has been taking the marketing world by storm for years now, that’s nothing new. What is new is digital signage and how it is changing the way customers use social media for anything from restaurants to hotels. While old ways to connect with users such as mail marketing is dying out, the newest way includes catching customers at times when they may already be on their phones and providing them with the correct hashtags and usernames to connect with your brand.
What exactly is social and digital signage?
Digital signage has actually been around for years, think of billboards in front of restaurants that flash the newest specials and the time or temperature. Everything is just being taken to the next level. Instead of basic colors and text, it is upgraded with high-tech screens and projectors that have been introduced in recent years.
Can’t grasp the concept yet? Think arrival and departure signs that have been in airports for decades delivering you the news that your flight is delayed again.
What does this mean for my brand?
As a brand manager, this is a great way to connect with your customers. Imagine you own a hotel, during check-in usually, a customer is already on […]
Many restaurants have come to harness the power of social media. They realize that this is one of the best ways to connect with prospective diners. But guess what? It doesn’t have to stop there. Restaurants can also use social media to their advantage once people are in the seats.
There used to be a time when sitting down for a meal was an opportunity to converse and enjoy each other’s company. While this can still hold true, things have changed. Now a majority of people spend most of their meals on their smartphones. Eating alone has almost been normalized by the accompaniment of a smart phone.
Social media use in restaurants is on the rise. From a restaurant’s perspective, this presents a big opportunity. Knowing that people use social media while dining, restaurants should consider the following:
1. High Speed, Free Wi-Fi
Restaurants with high speed, free Wi-Fi have a much better chance of customers posting and correctly tagging or checking in to your location. And here is why: people don’t want to burn through their data. They are much more likely to spend time online when it’s fast and free.
2. Take it to the Next Level
Many of you are familiar with using Tweetwall for live events. This is a great way to engage attendees and boost social sharing. But did you know that Tweetwall can also bring a variety of benefits to an office environment?
As a company owner or executive, you are always looking for new ways to engage employees. Doing so can boost productivity, improve efficiency, and keep workers excited about their job. With the help of Tweetwall, you will find it easier than ever to engage employees. Here is how this technology can be implemented:
1. Giveaways Based on Engagement
Are you seeking ways to encourage social sharing by your employees? If so, a giveaway based on engagement and number of tweets is a great place to start. The prize could even be a shoutout on your company social media pages (if you have a larger following).
Thanks to Tweetwall, the results can be tracked in real time. This gamification gives employees a good idea of where they stand, how the competition is shaping up, and of course, what they have to do to win. Some good, friendly competition never hurt anyone, especially when it will help boost your sales. The […]
A decade ago, if you went around telling people that one day, everything from their fridge to their TV to their coffee machine would connect to the Internet, they’d look at you like you had two heads. And yet that’s exactly the world we live in. We bring more aspects of our everyday lives online with each passing day, enabling extra functionality and a level of interaction none of us could have imagined.
But…what exactly does that mean for you as a restaurant owner? I mean, you could certainly hook up stuff in your kitchen to the web, maybe help your cooks and dishwashers work more efficiently. And you can’t go wrong with a digitized ordering system, right?
See, one of the most significant trends of the modern-day aside from connected devices is the fact that everything – and I do mean everything – is on social media. You have people who post their whole life on Instagram, millennials who are never without Snapchat, and kids who treat Twitter as a stream-of-consciousness journal rather than a public forum. And while there are certainly some embarrassing flubs associated with this sort of world, the potential to engage […]
A ton has already been written about the power of social media as a marketing tool, especially in the event industry. Few other fields can make so extensive a use of social networks, and few other industries have as much to gain from doing social right. Chances are, this is already common knowledge for you – but while you understand the why of it, you might not yet be clear on the how.
That’s what we’re here to talk about today. Running an effective social event starts with proper planning. It starts with a timeline, one which covers everything from initial preparation to post-event wrap-up.
Before You Get Started
We’ll start with a few steps you’ll need to take care of before you start marketing.
Choose Your Platforms: While Facebook and Twitter are sort of blanket platforms, other social networks cater to different audiences. Is your event targeted mostly at millennials? Instagram and Snapchat are where you want to be. Business professionals? Go for LinkedIn.
Brand Yourself: How do you want attendees to see your organization? What sort of experience do you want them to have at your event? How do you want them […]
With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry.
So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.”
Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is what the company had to say about this big change:
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”
As you can see, this is an impactful change to how the platform functioned in the past. Previously, photos and videos were displayed in chronological order. This has all gone out the window.
With more than two billion active social media users scattered throughout the world, this trend is here to stay. There is no guessing as to whether Twitter, Facebook, Instagram and other social media platforms will continue to increase in popularity in the years to come.
Social media is used by many people for many reasons. There are those who uses these sites to share updates with friends and there are those who rely on social media to grow their business.
ALSO SEE: Acing Social Media on a Bootstrap Budget
And of course, social media has become a big part of the event industry over the past few years.
As an event planner, it’s not your sole responsibility to increase social media use. After all, you can’t make attendees do something they don’t want to do. But here is the kicker: they want to use social media, you just need to give them a push in the right direction.
Here are several ways to help boost social media use at an event:
1. Start at the Beginning
From day one, make sure you establish a strong social media presence for the event. This can mean everything from sharing […]
Last week we looked into ticketing for your next event. We are now switching our focus to social media. How you can use it at events and then amplify it to get the most out of your marketing efforts? With everything from constant changes in a platform’s algorithm to tips in boosting engagement during an event, we are spilling all of our secret tips.
Be sure to catch these posts:
Increasing Social Media at Events: See how to use the latest technology to boost social media at your events. Engaging both attendees and those who are not present at the event using new technology and tips from the social media world.
Everything You Need to Know About Instagram’s Algorithm: Get an inside look at the changes happening on Instagram and how they will change your marketing efforts. Looks like they are taking some tips from Facebook, their parent company since 2012.
Social Media Timeline for Your Next Event: How ready are you for your next event? Do you have before and after your event timelines created? Be sure that you are ready with this checklist.
In a prior piece published on the Tweetwall blog, I discussed how you can ace social media without spending a cent. One of the ideas I brought up that piece was getting your employees more involved in your organization’s social media presence. Today, I’d like to expand on that idea a bit more.
Now, we aren’t going to spend a great deal of time talking about the benefits. It’s pretty obvious that getting your staff interested in your brand’s social presence will lead to positive growth, and that more people talking about your brand means a wider audience. Instead, we’re going to expand upon what you can do to inspire them to get involved.
How can you convince employees to make an effort on your organization’s behalf?
Understanding What Advocacy Is – And What It Isn’t
The first ground rule I want to lay down right out the door is that you cannot treat your employees like a sales team. In the past, I’ve said that social media is vastly different from traditional marketing. Direct sales messages aren’t really the right way to go about mastering it.
Nowhere does that ring truer than here.
See, chances […]
In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer.
As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social media influencers. And if you want to go a bit more in-depth, you can always check out Smart Insights’ more extensive breakdown on influencer types, as well (I’d advise reading it anyway, as we’re going to be drawing on it, to an extent).
Let’s dive right in. One note before we begin, though. There may often be overlap between the different influencer types, as people are complex – they don’t necessarily fit into clean, differentiated categories.
The Elevated Consumer
The first entry on our list is unique in that they may not necessarily be an industry authority or […]